Satish Kumar Email & Phone Number

Tokyo, Japan & Ann Arbor, Michigan, USA

* Led GTM strategy for IT/OT SaaS products in the USA, assessing market entry options, success metrics and gaps to drive CEO and executive team decision-making* Developed strategic insights for Hitachi's positioning and growth objectives, including Mergers and Acquisitions (M&A) recommendations, effectively collaborating with cross-functional teams to.

Mumbai, Maharashtra, India

* Regional Sales head (NDTV 24x7 TV News Channel)- Programatic & Direct Ad Sales, responsible for west region (Mumbai-India) including P&L, strategy, sales planning, revenue generation & forecasting, new product & innovation for monetization, recruitment* Led business transformation including restructuring/recruiting the sales team, revising product.

Mumbai, Maharashtra, India

• Developed business plan and launch of Aaj Tak HD,India's 1st Hindi HD-TV news channel, conducting financial analysis, impact on existing channels and strategic scenario framing, executed GTM strategy for Aaj Tak HD.
• Coordinated with design, and research teams to utilize customer data and insights, user experiments and A/B testing to improve user experience, enhancing it by 35% for Aaj Tak HD's mobile-app and website Show less

Mumbai, Maharashtra, India

• Directed presentations, executive summaries and strategic reviews with leadership, focusing on data driven actionable insights, operational enhancements, growth opportunities, resulting in 3 projects with $1.5 M annual.
• Led sales team, overseeing CRM and negotiations, performing opportunity analysis, demand forecasting, assigning targets and accountability, and conducting weekly huddles to optimize the sales cycle, resulting in 200%.

Mumbai, Maharashtra, India

• Designed and implemented cutting-edge inventory and sales tracking solution in coordination with operations, elevating campaign servicing from 80% to 100%, establishing India TV as the preferred partner in Hindi News.
• Guided 5-member account management team in realigning contracts based on consumption trends, utilizing ROI analysis and creating customized solutions, achieving $16M in revenue, increase of 70% over a year* Revamped.
• Guided 5-member account management team in realigning contracts based on consumption trends, utilizing ROI analysis and creating customized solutions, achieving $16M in revenue, increase of 70% over a year* Revamped.

Mumbai, Maharashtra, India

• Led the successful channel launch of History TV 18, driving advertiser engagement, ideating and executing new products for accelerated growth
• Formulated and implemented sales strategy for History TV18 through detailed forecasting, effective territory management, sales channel management, and strategic team leadership, achieving $7M revenue in inaugural year
• Drove acquisition and strategic marketing of special series such as “Heritage Quiz”, "NSE Young Pioneers" and “The Greatest… Show more * Led the successful channel launch of History TV 18, driving advertiser.
• Drove acquisition and strategic marketing of special series such as “Heritage Quiz”, "NSE Young Pioneers" and “The Greatest Indian” to drive viewership growth in new audience segments, attracting participation of 20M.

Mumbai, Maharashtra, India

• Partnered with leadership to develop a 3-year product lifecycle roadmap and launch plan for Star Majha (24x7 TV News channel), identifying customer segments and opportunities to deliver leadership for Star Majha within.
• Executed marketing strategies for Star Majha launch (24/7 TV news channel) and devised pricing policy based on sales forecast, financial analysis, viewership, and advertiser preference, delivering 2X yield versus.
• Executed marketing strategies for Star Majha launch (24/7 TV news channel) and devised pricing policy based on sales forecast, financial analysis, viewership, and advertiser preference, delivering 2X yield versus.

Mumbai, Maharashtra, India

* Developed a strategic plan for the territory, including setting sales goals, budgets, and forecasts. Meeting or exceeding sales targets and revenue goals set for the assigned territory* Meeting KPIs related to sales, customer satisfaction, and other relevant metrics. Staying updated on industry trends and best practices to remain competitive and.

Master Of Business Administration - Mba

Bachelor'S Degree, Mathematics