Responsible for volume and revenue growth, execution excellence, horizontal expansion, market share and portfolio leverage .Brands handling : Coca-Cola, Sprite, Fanta, Minute maid, Thums up, Limca, Maaza, Kinley water& Soda.

Responsible for the over all business development of Territory (sparkling, juice and water).Handling annul business volume of Rs 125 Cr with a team of 6 Area Sales Manager ,20 Sales executive, 8 Pre Sales executive, 5 Market developer, 8 super distributor,110 Distributor and 465 spoke. Brands Handled - Coca-Cola, Thums up, Thums up charged ,Sprite ,Fanta, Limca and Kinley soda in sparkling segment , Maaza and Minute maid in juice and Kinley in water segment .

Key Responsibilities:- Was responsible for Zonal CDMA prepaid business. Managed revenue worth of Rs 20 crores per annum and 1.45 lacs per annum CDMA grass acquisition.  Preparation of Business Plans in line with AOP for the zone in conjunction with Circle Prepaid Heads. Review of Performance by Business & implement corrective actions to achieve AOP. Monitor & evaluate zone specific Business opportunities, Competitive offerings, Marketing avenues & recommend plans to capitalize on the same Ensuring adherence to all systems & processes. Reduction of Low Utilized sites by building up Retail network / customer base Team management to improve productivity and sales capabilities. Aggressive execution of Trade Programmes and Market working. New product and plan launch and communication. Managed Zonal distribution through 3on roll and 7off roll employees, 19 distributors and 2600 outlet in 745 villges and 165 BTS. Channel Management (Distributor / Key retailers ) to improve productivity Ensured in depth distribution in zone. Increased utilisation of LUT site by 7 percent in zone. Highest growth in REC in Circle. Highest MNP (highest port in and lowest port out) in circle.

Key Responsibilities:- Was responsible for the prepaid business to Meerut City Managed revenue sales worth of Rs. 10 million Monthly. Championed 150% Growth in Prepaid consumer sales. Distinction of being recognised and appreciated for over achieving AOP targets.  Was responsible for generating and maximising grass activation and revenue in assigned territory and managing distributor and dealer networks, new product, town launch and retail expansion. Distribution expansion through new distributor and retailer and developing distribution strategy to enhance the penetration level and ensured the effective implementation and execution of various trade and promotional scheme/merchandising at retail level in territory. Competition and market feedback. ACHIEVEMENT-Spot light award for the achievement of 119% grass customer acquisition against the target in month of Aug. 2008  Star of the month award for the month of Jan and feb-09

* Managed and handled 11 distributors and 02 outsourced RSO independently, motivated Towards achievement of goals. Managed revenue sales worth of Rs 12 millions monthly. * Achieved 100% growth against last year grass customer acquisition.* Responsible for the grass customer acquisition and revenue target for the territory, development of New town/market, new town launch, retail expansion, distribution expansion plan (05 distributors to 11distributors) in assigned territory, ensuring best execution of trade and promotional scheme at retail level. Ensured width and depth of distribution in assigned territory, Monitoring competition and devising effective counter strategies.* Training in distributor staff/FOS/ARE for better execution and customer services. * ACHIEVEMENT-Letter of appreciation by the COO for the best individual performance in month of Feb.2007

* Appointed and handled 10 distributors in Allahabad and pratapgarh district. And made the kingfisher number one drinking water in Allahabad Zone. Was Sole responsible for primary and secondary sales, distributor appointment, expansion, and handling a team of sales personnel. Sales plan, planning, organising and ensuring the implementation and execution of various trades and promotional scheme.

Was Responsible for achieving Primary & Secondary targets on weekly, monthly and yearly basisManaged & handled 06 Distributors and 1100 outlets inclusive of retailers & wholesalers.Opening new outlets, activating new villages & executing Own Your Assets (OYA) scheme in the given territory.Increased market share, ensuring availability of all brands and proper display; building a strong reliable network of Distributors and retailers.Ensured proper implementation of FIFO at Distributors' godowns; maintaining stock rotation records at retailer.Ensured proper implementation of various trade and promotional activities.ACHIEVEMENT-A trip to Malaysia in 2003 -as a member of LAKSHYA-2003 context.A trip to Thailand in 2002- as a member of LAKSHYA-2002 context.A trip to Kathmandu in 1999-Coke badshah title