Grateful Dead-inspired merchandise platform I launched to hone my eCommerce skills!

Provide strategic counsel and direction to existing portfolio of L2 Interactive Clients. Digital Marketing, SEO, Analytics and Social Media marketing.

Cofounded Local Social Media, a digital design and strategy collaboration for small/mid-size businesses. Having worked on some of the world’s largest brands, I recognized that local businesses often do not have the expertise to develop, execute and maintain effective digital solutions relevant to consumers. With the evolution of digital and the “near me” search phenomenon, it is more critical than ever for these small businesses to have a strong local digital presence, to connect with consumers in their communities. I turned this into my passion – translating media strategies created for large, global brands into ones for small/mid-size businesses. I created Local Social Media with the goal of leading brands through the constantly evolving, complex digital landscape. A large part of what we do is educate small business owners about this landscape and the resulting consumer behavior changes. And most importantly, how this impacts their business and current marketing strategies. A philosophy of a holistic approach on Paid, Owned and Earned media delivering complete strategic solutions - Brand Management, Digital and Social strategy, creative development, SEO, Email Marketing, Social Media content strategy and management, Local Social Media has been incredibly successful in impacting clients’ business results.Key Accounts: Daubert Chemical, Stabila, AmeriFirst Mortgage Corporation, AlumaGrips, Strathmore Arts, Royal & McPherson Theatres Society, Resurrection UniversityCheck out localsocial-media.com.

Media Director responsible for leading a portfolio of Bank of America brands (Bank of America corporate, Merrill Lynch and US Trust) towards brand objectives and accountable for the growth, management and satisfaction of stakeholders. Accountable for addressing measured media landscape and led multiple disciplines to propose and defend media strategy and spend across all performance based offline and online marketing channels.  Analyzed research and consumer insights to develop media strategy aimed at increasing loyalty in an economy riddled with lack of confidence and low equity scores. Collaborated with other department leads to share ideas and identify and deliver new brand solutions.  Headed strategy development and execution based on sophisticated marketing analysis including consumer segmentation, attitudinal/motivational analysis, media mix modeling, consumer journey analysis and ROI measurement. Leveraged syndicated research to benchmark trends and managed expectations of recommended strategy. Managed orchestration of various brand efforts and synchronization against the various Bank of America efforts in the market at the same time.Key Accounts: Bank of America, Merrill Lynch, US Trust

Led the development of brand development strategies to drive sustainable business objectives by understanding the relationship between customers, content and the online community. Established leading edge strategic thinking to create a truly integrated marketing plan. Collaborated and partnered with pan-agency and marketing teams to develop innovative communication strategies to meet clients’ digital and social marketing goals. Key Accounts: Various Jim Beam brands and new business acquisition

Led the overall strategic development of integrated media programs for the McDonalds Corporation and Illinois Lottery. Led and mentored the planning and execution of ethnic media programs designed to address specific marketing challenges and drive business goals for the African American consumer segment. Responsible for integrating and enhancing the digital and social media presence by developing integrated campaigns online including custom content development. Successfully restructured team based on changing client and marketplace needs while impacting billing growth for the agency and managing P&L. Spearheaded agency initiative to implement tactics and solutions critical to reviving the declining presence of minority-owned media brands in the African American segment. Developed and maintained senior level client relationships to foster continued development of agency relationships with the clients.Key Accounts: McDonalds, Illinois Lottery, and new business acquisition

Accountable for the development, execution, and maintenance of integrated media programs for the McDonalds Corporation for the African American consumer segment. Responsible for developing media strategies and recommendations, and strategies and gaining buy-in from management and the intricate McDonalds co-op system. Developed and managed strong relationships with key media and marketing teams at McDonalds to create and strengthen opportunities. Developed several strategic alliances to effectively deliver communication goals. Developed, executed and managed annual budgets of >$30 Million.

Accountable for developing strategic media plans to deliver against Brand advertising and marketing objectives for some of the leading global brands. Managed, trained and mentored buyer/planners in providing support in developing and implementing integrated plans. Developed and managed relationships with C-suite and senior level clients and demonstrated knowledge of their business, competition and the media landscape. Developed strategic multi-media recommendations and worked closely with Investment teams on AOR to execute plans. Ensured timely execution of approved media plans and negotiated merchandising programs to further extend impact of the media investment. Developed strong relations with the media community to generate and foster new opportunities on behalf of the clients.Key Accounts: Kraft – Cheese Portfolio, Oscar Meyer, Miller Brewing – Miller Lite & MGD.

Responsible for developing, executing and managing media plans based on brand marketing and communication objectives for some of the most sophisticated advertisers in the world, and was fast-tracked into working independently with the Group Media Director in developing strategic recommendations interfacing with planning and creative teams. Responsible for competitive analyses, coordinating with creative and trafficking teams for implementing and executing the plans. Assisted the team leads in the development of recommendations and optimization of plans based on media goals of Reach and Frequency. Key Accounts: Procter&Gamble – Dryel, Pepto Bismol, Luvs, Noxzema.

Key Accounts: GEC Alsthom, Widia and Adidas.Led the development of strategic recommendations and allocated all agency resources to meet all the Client's marketing needs. Managed account teams to ensure flawless project management necessary for the continuous growth of the agency. Managed marketplace and competitive research to better guide overall communication strategy and write succinct creative and advertising briefs in order to generate better creative output. Managed the advertising, promotional and packaging needs of several clients including development and production of collaterals for trade shows and exhibitions.

Key Accounts: Several regional accounts in India.Managed several accounts and handled project management across different disciplines within the agency – creative, production, account planning and media. Responsible for effective communication and client management including scheduling, budgeting, billing and profitability of the accounts to better manage agency resources and deliverables.