Conceiving and executing complete Market strategy (ATL & BTL),especially for the Uber luxury Product “Phoenix Kessaku”, dealing withHNI/UHNI in Bangalore, the Rest of Karnataka, and Major metrosConceiving and monitoring the complete customer experience journeyfor Kessaku with a new initiative − StagerDriving the complete Phoenix Exclusive Partner outreach program“Phoenix EDGE”, touching close to 1000 brand partners across India andthe rest of the worldCreating… Show more Conceiving and executing complete Market strategy (ATL & BTL),especially for the Uber luxury Product “Phoenix Kessaku”, dealing withHNI/UHNI in Bangalore, the Rest of Karnataka, and Major metrosConceiving and monitoring the complete customer experience journeyfor Kessaku with a new initiative − StagerDriving the complete Phoenix Exclusive Partner outreach program“Phoenix EDGE”, touching close to 1000 brand partners across India andthe rest of the worldCreating around 50 strategic Brand tie-ups with the likes of (Ferrari |Porsche | BMW | Jimmy Choo | Audi | Forever mark | Burberry|Rolls Royce)to bring in the right profile of clientele of around 300 walk-ins |Conceived and monitoring Influencer Marketing campaigns to increasethe brand salience and awareness, a first for Phoenix.Strategizing PR narratives and content that translate into positive storiesConceiving and executing customized Direct Marketing initiatives Show less

Launched 3 projects with entire campaign planning and executionPortfolio spanned across strategic marketing, branding, advertising,marketing communications, and publicity and media relationsResponsible for all marketing activities across the company, includingbrand strategy and identity, collateral development, advertising,promotions, direct marketing, digital and internet marketing, vendormanagement, launch planning, execution, and agency management

Initiated & conceived the first Marketing communication divisionA key facilitator in planning & designing the marketing communication forthe group Including the first international joint venture at the MaldivesA key player in defining the brand and its image in the market and buildinga strong meaningful BrandA lead in ensuring consistency of messaging across all marketing initiativesof the businessOversee management of all promotional marketing across the… Show more Initiated & conceived the first Marketing communication divisionA key facilitator in planning & designing the marketing communication forthe group Including the first international joint venture at the MaldivesA key player in defining the brand and its image in the market and buildinga strong meaningful BrandA lead in ensuring consistency of messaging across all marketing initiativesof the businessOversee management of all promotional marketing across the otherbusiness channels (Corporate tie-ups) Show less

Brands Handled:• Toyota Motors( R&D)• Nokia R&D• Intuit• Microchip

Brands Handled:• SG GSC Bank (Europe's 5th Largest Bank)• Wipro Technologies (Strategic Resourcing)• Amdocs- World leader in Integrated Customer Management• Tesco-India (Largest British Retailer)

Client servicing