Marketing Materials Design• Client Communication Emails• One-Pagers (white papers)• Product Brochures• Company Brochures• Organizational digital assets (logos, favicons, etc.,)• PPT's and Pitch decks• Banners for external conferences Website Design• Designed Fi-Tek new website• Designed Rockit new website • Recreated FSTC old website in the modern framework• SEM + SEO to boost online profile Infographics• Process diagrams and educational designs about the product/service• Support Documentation and Videos Event organization• 2019 Live Conference at NYC• 2020 Virtual Conference• 2020 Fi-Tek Speaker Series• 2021 Virtual Enrichment ProgramUX/UI Design• TrustReporter Web Application UI/UX design using Bootstrap• Login Pages and Two Factor Authentication for multiple products ranging from using pure CSS to bootstrap framework depending on the use caseOthers• Automated Excel sheet for Ops team to track the daily progress of tasks with reporting• Client surveys assistance• Research about technologies and tools for Fi-Tek

• Undertook 6 medical facilities by directing all their digital and non-digital marketing activities• Boosted online acquisitions by adding PPC and retargeting campaigns to sales pipeline and reduced CPC by 25%• Improved event attendance by focused ad targeting and content marketing• Redesigned the websites to enhance SERP ranking using SEO techniques that resulted in 18% more organic web-traffic • Worked with VP of business development with pitch-designs and presentations to enhance brand storytelling• Directed major MTA and street billboard ad campaign to boost awareness which targeted the entire Manhattan ad space

• Defined and managed timeline, scope, budget, and overall health of SEM, SMM, PPC, Content, and Email marketing campaigns• Utilized Mix panel Analytics to create user personas and consumer journey analysis to reduce conversion time from 3 months to 30 days• Successfully generated awareness in a niche market segment using interest-based content production and Social Media engagement• Generated qualified leads using Social Media, PPC and Retargeting campaigns to enhance conversion rate• Engaged with users using email marketing to improve dashboard traffic

• Joined as an Intern and got promoted to marketing account associate position within 3 months• Monitored and optimized PPC campaigns with budget of over one million dollars• Worked on AdWords projects for clients like Amazon Web Services, Kabbage and ZenPayroll (now Gusto Payroll)• Part of EVA (Enterprise Visibility Accelerator) SEO team focusing on effective asset distribution• Automated Processes and Reports in Google Analytics using scripts