Satish Saladi Email & Phone Number

Hyderabad, In

Hyderabad, Telangana, India

Hyderabad, Telangana, India

Hyderabad Area, India

Managing Publishers & DSP accounts, Training peers on Ad servers, Team handling, Business Development activities that involve selling business solutions and services, Streamlining workflow processes, Expertise in Trafficking & campaign management, Campaign performance optimization, Sales assistance, Reports & discrepancy analysis, Troubleshooting ad serving issues.As a part of the Operations team, I work closely with the Sales, Account Management and Business Development teams and will play a critical role in developing and managing successful programmatic and network partnerships to increase yield as well as assist in the implementation of key operations initiatives across the business.* Setting up, monitoring and optimizing programmatic & direct ad campaigns* Driving insight and understanding of RTB Seller dynamics to identify opportunities* Creating and monitoring reporting to support revenue and performance management* Actively monitoring the opportunity matrix between buyers and publisher inventory* Manage and refine campaign processes to ensure timely, bug-free launches

Hyderabad Area, India

Worked as a Campaign Manager for Dubai based clients like Sport360 & Souqalmal Ad network. The main point of contact to their CEO, Sales team, Design team, Publishers Adops Team and Adscholars Trafficking Team.The campaign launches on time, verifying creative material (Tags, RichMedia & Flash), Performance and Delivery checks, CTR improvement techniques, Screenshots, Weekly reports, Discrepancy comparison and solving on third party reports.Worked with a trafficking team of 5 members. Training and guiding them for successful Campaign launches and conducting Bi-weekly training sessions to improve the performance and productivity of the Trafficking team.Process improvement techniques, weekly review calls with clients, introduce new concepts/techniques in revenue-generating models. Ideas on eye-catching Rich Media creatives to enhance user’s experience for all Publishers.

Google Hyd.

Worked as a trafficker & Quality Analyst in the team, which involves streamlining workflow for planning, trafficking, targeting, serving, optimisation and reporting.Worked with major clients like Anheuser-Bush Inc, BMW, Mindshare, Starcom, Emitch, Media contacts and other different clients using Double Click for Advertisers.Creating and optimising the Ad campaigns, Reviewing, trafficking and analyzing the quality of the campaigns. Sending out the tags to appropriate publishers according to the clients requirement.Systematically checking the creatives and URLs before implementing them in the ad server. Additionally, troubleshoot the minor issues by adding macros to the landing page URL's to fix the reporting issues.Proficient knowledge in Rich Media and third-party ad serving redirects.Proficient knowledge in IAB standard advertising graphic (creative) sizes.Generating and checking HTML tags like Standard, Iframe, Internal Redirect, JavaScript, Impression and Click Trackers.Having exposure to reviewing, trafficking and analysing the quality of ‘VAST in-stream and ‘Mobile’ ads.Suggesting the best practices to clients on media plans and creatives. Worked on invite media (DSP - Demand site platform).