Sat Murthi Email & Phone Number

New York, United States

I am engaged in startup business consulting for reputed brands and products in the Americas region. I articulate business strategy, formulate go-to-market plans, and lead project execution for new product launches. Also, I conduct financial budgeting for annual revenue targets of $5M in the 1st year/product line.

India

The Board of this $220M Motorola Mobility licensee selected me to direct a full-scale turnaroundof an underperforming business unit, and revitalize the operation for productivity and growth. Myscope encompassed strategic planning, operations, sales and business development, HR, andcustomer service. I directed a 50-member team, reshaping their culture and mentality to refocustheir efforts on product, technology, and branding.► Recalibrated business unit, mediating losses by instituting new business model focused ondirect imports, then scaled business from $20M projected revenue in 2019 with plan to drive$50M over the next 2 years.► Structured long-term contract with Brightstar on to provide direct imports, assuring growthover 3 years with $15M annually with 18% group margins.► Overhauled business model of importing directly from Hong King to maximize productivityand savings. Positioned local office as brand ambassador covering retail pricing, go-to-marketstrategy, regional marketing, and channel management.► Identified and capitalized on cost savings opportunities amounting to $1M annually: weededout unprofitable business lines, eliminated local sales and manufacturing operations, and rootedout operational inefficiencies with human capital reduction.► Coordinated with Amazon team for Alexa enablement through Hubble apps, providingproduct differentiation, initiating royalty business from competition, and leveraging cloudpartnerships.

Indianapolis, In

This executive champion role centered on driving US and regional business development. Idirected 5 country heads executing new customer acquisitions, as well as new productinitiatives and brand launches for LatAm region in new connected product categories: SmartNursery, Smart connected accessories, and Automotive devices under the Motorola brand. Ialso drove growth by converting new business leads and closing new business opportunities atinternational trade shows.► Established LatAm region for Motorola and positioned it for 2x projected revenue growth injust 2 years to $7M, to create 10% incremental share of the Americas region with 35% profitsenhancing profitability. Presently this region is doubling its business.► Drove 10% growth by steering launch of multiple Motorola brands into new channels:pharmaceuticals, Home Shopping Network, hardware stores, convenience stores, and traveland automotive channels.► Articulated strategy to build subscription base for Cloud Connectivity solutions, therebydriving revenue and profitability.► Cultivated key strategic business partners in all major markets, and gained distribution inlargest retail channels in the most dominant countries. Coordinated all the local productcompliance and steered regional marketing.

Hong Kong

At this time, I was guiding the launches of both Binatone and OEM retail brands in closecollaboration with clients’ sourcing offices in China and Hong Kong. I provided key leadership inlaunching the India/Europe subsidiaries, and to that end conducted extensive travel to explorenew markets and cultivate long-term business relationships. I forged distribution partnerships aswell. My role also involved leading 8 regional sales heads driving business expansion. I recruited and directed multi-cultural, cross functional teams with each start-up operation. I managed complex multi-cultural business practices involving multiple currencies, taxes, import regulations, product compliance guidelines, and languages.► Launched Motorola in new product categories, baby monitors, in Asia, delivering 60%revenue growth, amounting to $23M+ with net earnings rising by more than 3x. Acquired newchannel partners in Australia, Asia, Middle East, Turkey, Russia & Africa.► Positioned ROW region to contribute $30M in revenue with significant gross profits andEBITA, by securing listing of Binatone brand in European global retail chains. Positioned regionfor explosive growth to $50M in 2017-18, propelling creation of Europe region.► Created and registered a new subsidiary India as part of corporate strategy, installed fully-functional team, and delivered $6M in 3 years. Presently the company is tripling its business.► Directed retail release of Binatone brand GSM phones in India, establishing wide distributionwith service infrastructure on pan India basis; channels and service network now used forMotorola products.► Spearheaded $3M contract negotiation with Europe/Asia telecom companies offeringcustomized solutions with end-to-end business execution from product sourcing, vendormanagement, contract commercials and supply chain operations.

Project Management Professional, Project Management, At In All Three Domains

Executive Education, Business Analytics : From Data To Insights

Post Graduate Diploma In Business Management (Pgdm), Business, Management, Marketing, And Related Support Services

Bachelor Of Engineering - Be (Honours), Mechanical Engineering, Honors

Activities and Societies: Academic Project - Design and Fabrication of Geared Bicycle for India, Best Cadet Award in National Cadet Corps.