Dynamic and results-oriented executive; over 20 years of experience in managing and training Sales, Marketing and Purchasing teams, both in startups and in established companies. Tactical planner, skilled at prospecting, managing and retaining key customers and expert in building solid and long-lasting business relationships. Experience includes:• Strategic planning and business development;• P&L management;• Contract and price negotiation with offline (mass-market retailers and CES) and online retailers and distributors;• Point of Sales strategy development, execution and management;• Marketing, Trade Marketing, development and training of Internal and External sales teams;• Organizing trade shows and events;• Consultative sales approach;• Vast knowledge of regional taxes and tax incentives;• Advanced experience with Excel, for dashboards and analysis of large volumes of data covering macros and VBA;• Advanced level of English, intermediate level of Spanish, and basic level of Chinese.