Karina Sato Email & Phone Number

As a Senior Product Designer, I led acquisition initiatives and discoveries aimed at boosting overall conversion rates through data-driven, research-informed, and intentional design solutions.Key contributions:• Designed new flows and experiences for acquisition and onboarding, informed by insights from user research, data analysis, and cross-functional collaboration, to enhance conversion and optimize team capacity.• Conducted in-depth user research using usability testing and co-creation sessions to understand user mental models and uncover actionable insights that guided strategic product improvements. • Led discoveries to identify opportunities for business differentiation and address time-to-value challenges, employing value proposition design framework.• Redesigned landing pages and built on Builder.io for A/B testing, focusing on the consideration and conversion phases of the user journey.• Participated in planning sessions with designers, PMs, and tech leads to plan sprints and align on quarterly goals, ensuring cohesive execution and strategic alignment. • Established board view to efficiently track and measure initiative outcomes, providing clear visibility into the team's impact on business goals.

As the Lead UX/UI Designer for the non-profit Tech Work Experience (Hack for LA project), I took the lead in advancing and refining the Design System to standardize components, layouts, and design elements.Key contributions:• Planned monthly design initiatives in lead planning meetings, aligning with available design and development resources.• Monitored project progress, identifying scope creep and discrepancies, and collaborated with Product Managers, Project Managers, and the Lead UX Researcher to address them effectively.• Facilitated weekly design meetings to gather updates, encourage collaboration, and conduct design critique sessions to refine outputs and foster team growth.• Created handoff layouts to facilitate communication and address developers' needs, ensuring seamless implementation of design components.

* Shortlisted for the Bornancini Design Awards 2024 *As the solo Product Designer, I leveraged my analytical background and skills to lead the design process of the company's first B2C mobile app on Android and iOS platforms from 0 to 1, resulting in the successful launch of the MVP within 5 months and design of the following versions.Key contributions:• Created first user experience flow consisting of 4 main features to combat theft attempts• Designed the interface of the MVP within 4 months and the following versions in less than a year, after pivoting the product to reduce time to value, adhering to HIG and Material Design guidelines• Conducted user interviews to gain user insights, leading to iterations to create a seamless and intuitive experience targeted to users aged 60+• Presented findings from user research to the cross-functional teams to disseminate learnings• Created a foundational UI Kit as the initial step towards a comprehensive Design System, establishing preliminary design guidelines and reusable components tailored for our audience, and working alongside the development team to streamline brand consistency and efficiency• Worked closely with stakeholders and C-level executives to align on design strategies, present proposals, facilitate critiques, and communicate design decisions across teams

Berkeley, California, United States

Diploma in Business and InnovationCourses:Fall 2022: Negotiation and Conflict Resolution, Opportunity Recognition, Storytelling for UX Design, Product ManagementSpring 2023: Climate Change and Business Strategy, Data Science Applications for Finance, User Experience Research, Business of AI, Digital Marketing Strategy

As part of a part-time project, I redesigned a startup's website to achieve the business goal of increasing user traffic and generating more leads.Key Contributions:• Conducted surveys and interviews to gather feedback, prioritizing actionable insights within the project's time constraints.• Reorganized the information architecture to create a more user-focused and cohesive storytelling experience.• Designed user flows and website layouts to deliver a clean, branded, and minimalist design across the platform.• Built the website on Webflow and implemented a multilingual translation tool to enhance global reach.• Collaborated with marketing and design teams in brainstorming sessions to refine and restructure the website's copywriting.

Rio De Janeiro, Brazil

• Conducted quantitative and qualitative analysis by assessing private/public equity funds using data and market research to evaluate potential business opportunities for the invested portfolio• Supported strategic decision-making by constructing and presenting comprehensive financial analyses of funds and risk-return tradeoffs to the Internal Investment Committee

Rio De Janeiro, Brazil

Rio De Janeiro, Brazil

• Conducted financial instrument pricing calculations to ensure the accuracy of Financial Audit Reports for over 100 clients annually• Managed client demands to keep the business on track within time constraints • Coached newly arriving trainees in performing calculations and managed client demands• Participated in cross-functional team meetings to prioritize the backlog and assist in resolving potential roadblocks

Rio De Janeiro, Brazil

Rio De Janeiro, Brazil

Rio De Janeiro, Brazil

Pfinztal - Alemanha

Supported research focused on sustainable recycling methods for aircraft parts within the Clean Sky project, a public-private partnership between the European Commission and European Aeronautics.• Researched new technologies focused on the recycling of materials used in aircraft chairs

Diploma In Business And Innovation

Activities and Societies: Graduation Closing Ceremony - Speaker StudentFall 2022: Negotiation and Conflict Resolution, Opportunity.

Mba, Investment Management

Bachelor Of Engineering (B.E.), Engenharia De Produção

Bacharelado Em Engenharia, Business

Activities and Societies: Project seminar, Innovation ManagementScience Without Borders Scholarship to study a year abroad at Hochschule.

Dsd Niveau C1, Ensino Fundamental - Ensino Médio

Elementary and High School.