• Manage the production of high-impact creative visual content and uphold quality standards for the News9 Plus mobile app and website.• Supervise teams of creative writers, video editors, motion graphics artists, promo producers, sound engineers, and video asset managers.• Plan and execute promotional creative content in alignment with marketing requirements, briefs, analytics, and online engagement.• Monitor content viewing trends and make data-driven decisions for developing fresh promotional content in various genres.• Evaluate and contribute to creative team ideas, translating them into actionable project plans.• Establish processes for different departments and implement industry best practices.• Collaborate with external agencies for video production, content resources, and digital assets.

• Directed TVCs, short films, experiential advertising, digital graphics films, product launch events, promos, and product films for diverse brands and production houses.• Developed key elements of video projects, such as timelines, creative decks, and themes.• Oversaw the post-production process, including editing, design, special effects, music selection, and ensuring the overalltone and quality.• Collaborated with line producers, assistant directors, copywriters, designers, animators, and voice-over artists to collectively bring the vision of the films to life.

• Developed high-impact creative projects from concept to completion, including digital photo catalogue, brand films, branded content and promotional content for marketing campaigns – digital & tv (B2C)• Supervised full teams of writers, artists, designers, motion gfx artists, project managers and video editors• Steered design & production staff developing innovative visual content & designs for projects while managing deadlines• Established procedures and quality standards for department• Evaluated and contributed to creative team ideas and translated into actionable project plans• Directed photo catalogue shoot, creative visual content and campaigns as per marketing briefs and purposes• Advanced knowledge of art direction, music composition, sound design, edit and digital graphics• Successfully negotiated vendor contracts and services to ensure budget requirements were met• Negotiated contracts with stylists, photographers and cinematographers to organize photo and video shoots

• Planned video shoots in studio and remotely by managing production through all stages to completion• Directed & produced promos, branded content and editorial campaigns• Supervised design & production staff during the re-launch of Aajtak, India Today news channel and OYE 104.8fm• Liaised with designers, animators, production staff and other teams to develop and get desired creative results during yearly election campaigns, budgets and marketing events. (Election Express, Safaigiri campaign, India Today Conclave)• Worked with marketing and sales teams to understand requirements and provide creative solutions