Develop business and set up new digital capabilities

Maintain market leadership in consumer electronic business

- Managing Face Cleanser Business- Lead National Visibility Project - Lead Males Grooming Marketing Initiative

• Managing Sales in 2 Skin care categories; Face Care and Body Care• Lead Corporate Cosmetic Channel Development• Lead Corporate Males Grooming Initiative

• Managing master Brand targetted to Men, Women, Teens and Low Income consumers• Innitiate market development model for each target market• Managing top of mind and brand leadership in deodorant market

• Managing brand in highly competitive hair care market• Lead brand strategy winning in the low income target market • Lead local communication & successful activation “Lifebuoy Shampoo Family Marathon”

• Managing contender brand to challenge the market leader• Managing portfolio to achieve profitability target• Lead the project to create massive visibility in point of purchase

• Lead brand activation and launch operation • Lead activation deployment “2x brushing, Day-Night” • Lead launching operation “Pepsodent Sensitive”

• Managing distributor in highly competitive area of East Java• Lead sales team to ensure great execution everyday • Lead coverage improvement through developing white space

• Lead activation and in store promo • Lead activation deployment “Dirt is Good” both in store and communities • Managing the premium variant operation “Rinso Excel”

• Managing research and providing sharp market analysis • Managing the operation research for Sari Wangi new variants• Managing the operation in depth consumer’s research on tea habit

Understanding local insight for community development

• Head of Computer Lab Dept. of Economics (January 2002 – March 2004)• Teaching Assistant Dept of Economics (September 2001–March 2004)• Researcher for Department of Economics (September 2002 - August 2003)• Trainer for Econometric Software (E-Views) (August - December 2002)