I help clients create compelling brand solutions and strategies.My assignments range from stakeholder-centric positioning to white space capture; from need finding to insight discovery; from masterbrand portfolio architecture to brand communications; from running strategy workshops and programs to crafting strategy presentations and documents. Clients include several of the world's leading multinationals, such as Unilever, Johnson & Johnson, Siemens, Intel, Acclarent, Abbott, and Essilor.Client responses:• “Sattar is an exceptional strategic thinker and one that we at Siemens regard very highly.…We would strongly recommend Sattar for his strategic thinking prowess and team leadership expertise to everyone except our competitors.” Dr. Mark Derbacher, President, Communications, Siemens Energy Sector, Germany• “Sattar is a first-rate strategist, a true marketing marksmanship professional, and a great team leader.” Elaine Chang, General Manager, Intel China• “Sattar is a great business partner and consultant who can definitely add significant value in solving any brand challenge."​Jeff Cheng, Senior Global Brand Director, Unilever• “Sattar demonstrates consummate expertise…I would enthusiastically recommend Sattar for his strategic thinking counsel.” Paul Duncan, Regional Market Leader, Johnson & Johnson, Asia-Pacific • “Sattar makes concepts simple without loss of subtlety...I would recommend him highly."​ M. Grover, Regional Commercial Operations Director, Abbott, Asia-Pacific & Japan• “Working with Sattar has proven effective...Sattar can provide great precision and simplicity of articulating human truths and will be an asset for any brand undergoing the journey of finding unique consumer insights."Kartik Khare, Senior Global Brand Director, Unilever• “I am very pleased with the strategy Sattar created to boost consumer demand for our leading brands in Asia, Middle East, Russia, and Africa. Sattar helped us gain a new view of our market situation, unmasking the barriers to growth and attacking them with an incisive strategy that plays to our unique strengths and market realities whilst being informed by thought provoking parallels from other industries."Dr. John Ang, Chief Marketing & Commercial Officer, Essilor Asia-Pacific, Middle East, Russia, AfricaI am the author of 'Strategygrams', a visual guide to brand strategy. The book became the #1 New Release in Product Management on Amazon.com on the first day of its release.