Propensity Model:• Built Logistic Regression model for a newly launched product to target the customers who are highly probable towards conversion.• Looked into different metrics like Accuracy score, Precision, Recall, F1 score and worked on model improvement.• Built recommendation report highlighting which promotional tactics are playing important role for conversion.Archetype Modeling:Created different archetypes (clusters) of physicians based on their demography, responsive behavior on different marketing channels (both PP and NPP) etc. This exercise helped one of our clients who is new to Oncology to target physicians based on their archetype.

Working on Market Mix Modeling for multiple clients in Pharma Industry.Providing insights to the clients regarding the performance of different marketing tactics and their contributions in the overall revenue.Mainly building and working on regression models for Marketing Mix Analysis.

Worked on demand forecasting for a CPG client using time series model.Lead end to end project from data wrangling to visualization.