Leading local Market Activation Strategy and Shopper/Customer/Expert Activation Plans for Novartis/GSK/HALEON CH. Achieved top market positions, high penetration, expert recommendations, and strong ROI. Built a high-performing Shopper and Expert Marketing Department. Key achievements include: Reached all-time high market shares and net sales with NeoCitran and Voltaren. Exceeded profit targets and won Most Trusted Brand Awards for three consecutive years. Launched innovations with double-digit growth. Developed strategies resulting in 27% sales uplift during promotions. Built strong customer relationships and led cross-category teams.Main Responsibilities: Strategic annual planning and implementation of shopper/expert/channel strategies. Led ComEx Shopper Initiatives and brand image building. Developed customer activation plans based on insights. Managed digital shopper marketing and market research. Supervised a market activation team of 7 employees.

Leading brand strategy, annual planning, and 360-degree consumer activation for Novartis Consumer Health Brands in Switzerland. Focused on profitable growth, brand awareness, loyalty, and expert recommendations. Managed innovation pipeline and cross-functional brand teams.Key Achievements: Developed umbrella brand strategy for NeoCitran, achieving record market shares. Built media strategies maximizing ROI and efficiency. Created brand vision and architecture for Fenistil, adopted globally. Strengthened Voltaren's position as the fastest-growing OTC brand.Main Responsibilities: Strategic brand planning and P&L management. Brand positioning, activation, and media planning. Consumer and shopper insights for innovations. Market analysis and research collaboration. Led a marketing team and cross-category projects.

Leading Shopping Center Marketing Strategy and Activation, Asset/Tenant/Property, and Facility Management to drive profitable growth and shopper loyalty.Key Achievements: Strengthened center’s market position in Switzerland’s top ten (largest in COOP’s portfolio). Built strong tenant relationships with positive feedback from tenants and superiors.Main Responsibilities: Executive board member overseeing center strategy and frequency generation (CHF 225M sales, 66 tenants, 5M shoppers/year). Developed and implemented marketing strategy and activation plans. Managed asset financial performance, tenant mix, and lease contracts. Oversaw property and facility management, cost management, and construction projects. Led marketing and tenant management, including brand awareness, event planning, and media campaigns. Managed health and safety, liaising with authorities, and supervising service providers. Led and coached a team of 16 employees and supervised external providers.

Led Clear Channel’s marketing strategy to enhance brand awareness and customer relationships, driving growth in the Swiss Out-of-Home market.Key Achievements: Elevated market position to number 2 in Swiss Out-of-Home and number 1 in Street Segment. Achieved double-digit growth and best company result in 2011. Enhanced brand awareness and established a strong marketing team.Main Responsibilities: Executive board member overseeing strategy and growth. Developed business and marketing strategies. Managed brand positioning, budget, and PR. Executed ATL/BTL activities and media campaigns. Conducted market analysis and supported sales. Led digital OOH project and AWS campaigns. Coached marketing manager and led cross-functional teams.