Satu Girs Email & Phone Number

Full responsibility for marketing and brand. Building growth and PULS Nutrition and hey`Mo Foods brands. Creating sales and improved ROI. Strategic planning and operational management; leading a small marketing team. Developing and implementing brand marketing plans. Leading social media strategy and content planning in multiple platforms. Upgrading online stores SEO and contents. Building a new influencer strategy and a team. Planning yearly multichannel marketing calendar and budgets; campaigns and actions. Events and sponsorships. Optimizing and developing brands product portfolios according to company and market needs. New product innovations. Packages, labels, and displays. Working also with B2B sales and chains, and mastering offers, campaigns, and negotiations.

I managed the look, feel, and messaging of Puhdas+. I worked and innovated through product development and packaging to launch and communications. Marketing plan and budget. Renewal of the brand. Brand book and tool creation: master ppt templates, POS materials, new product texts, and a product catalog. Renewal of advertising materials. Planning and launching a new online store on schedule. Marcomms and SEO-optimized content production. Product development projects. Influencer marketing and social media. Customers' campaign calendars, as well as brand and tactical campaign planning.

I was responsible for the growth of sales, new product launches, and the development of the customer experience. I increased the sales of my customers faster than the company's overall growth. I worked with product category management, pricing, and budgeting. Sales forecasts. Project management of product development projects. Also, I managed Pharmias’ brand and marketing communication, as well as the company’s digital presence.

Helsinki Area, Finland

I was responsible for the strategic brand management and development of the brands. I created brand and marketing communication concepts according to the strategic goals and vision. I designed and implemented advertising campaigns according to brand guidelines and targets. Also, I worked with digital marketing tools and communicated creatively in all channels. I used data and analytics to make strong decisions and to optimize the best results.

My main responsibilities were digital marketing, multichannel marketing communications, and brand management. I planned and managed new brand and product launches, created brand and product concepts as well as managed advertising campaigns. I also analyzed data and trends to create sales presentations and –materials. In addition, I was responsible for content creation and content marketing in digital and print (FI/ENG).

I was responsible for leading, establishing, and developing the export business. I implemented strategic marketing and sales plans to meet market requirements. I was responsible for international marketing as well as brand management and development. I`ve worked with several market entries, brand localizations, and adaptations. Member of the board.

I was responsible of international sales and marketing, and the development of company's brands in the export markets. I had the key account responsibility, including yearly negotiations regarding pricing, assortment and promotional campaigns. In addition, I worked with strategic market planning, and product category management. I arranged trade shows, product launches, and PR events. In addition, I planned marketing campaigns, created contents and materials in print, web, and some.

Helsinki, Finland

I worked in diverse markets globally. I was responsible for export sales and marketing and had key account responsibility. I managed pricing and profitability with product category management. One of my most proud achievements was developing a best seller product from an idea, and launching it into the domestic and the global markets. In addition, I implemented marketing strategies and planned and created content for marketing and sales materials. I also managed and created content for the company's web pages. Trade fairs and marketing materials in print, web, and POS.

My job was assisting and implementing product launches, marketing campaigns, organizing promotional events and coordinating media cooperation. In addition, I was responsible for maintaining and updating website.

I was responsible of leading and administrating different ESR-projects. I developed and implemented a marketing plan, and was responsible of institutions public relations.

I worked in different ESR-projects, and arranged customer events and seminars. As a part of one project, I created and implemented a web course. Also, I implemented a wide customer satisfaction survey with institutions stake holders.

Master Of Social Science, Tourism Research, Marketing

Natural Product Advisor, Nutritional Sciences

Nutrition, physiology, vitamins, minerals and other supplements, natural and organic cosmetics etc.

Fytonomi