» Performing Client Management & Business Operations role» Collaborating extensively with Stanbic office stakeholders (Nigeria) for Business Requirement gathering and Business analysis - prepared BRD for the client and got sign-off on the same» Leading and managing a team of 7 people (comprising Front-end developers & QA analysts)» Making sure the Email Templates are dynamic using AMP Script, HTML and CSS» Executing A/B testing on email campaigns to improve engagement rates and conversions» Monitoring the campaign post deployment to validate completion + sharing KPI report on a weekly basis to the client on email KPI performance» Leveraging Journey Builder in running more than 10 different campaigns along with Automation Studio» Gave training sessions of SFMC to my team and enabled them to perform day-to-day SFMC operations & cross-channel digital marketing campaigns including Email/SMS/Cloud Landing pages

» Designed, developed, and implemented email marketing campaigns of high volume» Email templates were designed/developed in SFMC Content Builder» A/B tested subject lines to improve open rate KPIs» Ensured brevity and accuracy of marketing campaigns by proof reading emails for clarity, grammar, and spelling» Ensured prompt and accurate communication with the clients via email and calls to minimize unsubscribes

» Performed migration of Kellogg’s all Masterbrand site from older version of CQ5 to newer version of AEM 6.3. » Implemented Web application, Web Content Management (WCM) and Digital Asset Management (DAM) solutions using AEM platform» Built web pages of site as per new client approved design» Maintenance and uploading of images through DAM (Digital Asset Management) which were used in page creation. Analyzed test results (issues) and took appropriate follow-up actions using JIRA. I was involved in design tasks as well for images resizes, export images from PSDs, banner development etc.» Performed QA checks and bug-fixing on existing websites so as to ensure better User-experience and lesser load time» Implemented Design & Template level updates to improve web-functionality, crossbrowser/device rendering» Utilized Salesforce Marketing Cloud Platform for building client's marketing campaigns while leveraging Email Studio, Mobile Studio and Web Studio (Cloud Pages)» Was instrumental in setting up customer journeys via Journey Builder and in this process leveraged Automation Studio to select right Data-Extension for sending out relevant marketing campaigns» Have created and deployed High-complexity campaigns basis business objective. This included targeting the customer basis their personal and geographical attributes while leveraging the data from CRM attributes»» Resulted in ~20% increase in conversion-rates» Weekly/Bi-weekly calls with stakeholders to discuss weekly progress and to plan upcoming campaigns» Built/deployed responsive HTML emails, SMS campaigns and Landing Pages over Salesforce Marketing Cloud and Salesforce Pardot

» Designed, developed, and implemented email marketing campaigns» Ensured email deliverability to prospects' database» Performed follow-ups on non-responders via Telemarketing» Made sure marketing messages were mobile friendly» Promptly processed all unsubscribe requests ensuring they are removed from upcoming campaign deployments» A/B tested subject lines to improve open rate KPIs» Ensured brevity and accuracy of marketing campaigns» Up-scaled on web-development and testing methods by leveraging “Inspect element”, Chrome UA Spoofer» Added Campaign measurement metrics (e.g. UTM tracking codes) so as to measure Website KPIs

» Grasped HTML & CSS programming skills in minimum timeframe during training period and was put immediately on-the-job» Learnt working upon Web-designing and Web-development tools (Adobe Photoshop and Adobe Dreamweaver)» Execution of online marketing campaigns for subsidiaries of Microsoft (Central & Western Europe, Middle East & Africa)» Weekly communication with client about campaign ideation, development and deployments» Adhered to Steps-of-Doneness related to Email development methods and quality standards» Implemented quality assurance process to ensure accurate and on-time delivery