Satvik Luthra Email & Phone Number

Karnataka, India

Bengaluru, Karnataka, India

Bangalore Urban, Karnataka, India

At FrontRow, I was responsible for performance-led growth and here is how I helped FrontRow scale their business to 4 crores revenue per month. - Handled 2 Crores of monthly budget in ad-spend, generating revenue of 4 Crores monthly.- Successfully launched Republic Day Sale to 3,600 Orders generating revenue of 1 million in 3 days.- Implemented A/B experiments across different courses, improving the overall website conversion rate by 1.5%.- Used ABO & CBO campaigns effectively to reduce marketing costs with an increase in revenue/leads. - Launched Performance max campaigns to build TOFU audiences & re-target using different marketing channels.- Optimised YouTube campaigns using keyword targeting, in-market audiences & similar audiences.- Collaborated in launching courses every month & scaling them using different marketing strategies profitably.- Used Python, Mixpanel, SQL \& Google Data Studio to build Data & reporting infrastructure within FrontRow- Automated spends and revenue tracking using Facebook Ads API, Google Ads API, & Metabase API.- Leveraged data-driven approach in making daily decisions, improving the website's conversion rate.- Tracked CTR & Conversion Rate which generated a 1.5x increase in website traffic.

Lucknow, Uttar Pradesh, India

About Business: • Launched a branded toys and games E-Commerce website. • Successfully scaled business to 100 orders per day with a total revenue of 4.5 million in sales.• Performed a market research and understood the potential market with low competition.• Learned and applied Facebook, Google and YouTube ads and generated 40,000 unique visitors a month which generated an average return on ads spend(ROAS) equal to 10. • Acquired data of millions of visitors and performed a data analysis which helped in targeting the right audience on social media. • Researched about the trending products and discovered a winning niche and audience.• Developed a brand strategy with good understanding of key aspects of advertising which is ad- copy, storytelling colour psychology, theme, typography, graphics, video creative and the offer.Facebook and Instagram Marketing: • Launching successful campaigns in the testing phase to figure out different audiences, ad creatives, ad copy, headlines, call to action and product description. • Using ad-set based optimization and the campaign based optimization effectively to reduce marketing cost with increase in revenue/leads. • Creating ad campaigns to target core audiences, look-a-like audiences and retargeting audiences to have a perfect ad-account structure. • Experienced in creating a marketing sales funnel to retarget the middle and lower level sales funnel for better results. • Reduced cost per thousand impressions(CPM), cost per click(CPC) and cost per purchase(CPP) by exiting the learning limited and learning phase. • Experimented with different ad strategies to deal with Facebook ads inconsistency with the effective use of audience insights tool, breakdown tool, inspection tool.

Pune, Maharashtra, India

• Being a part of foreign exchange team in the investment operations outsourcing. I’ve gained experience in working along with the broker, investment manager and custody. • Worked on manual confirmation with brokers in financial instruments such as foreign exchange, non-deliverable forwards, fx-swaps and fixed deposits.• Understood the working of a trade lifecycle with starting from matching, confirming and settlement of trades and then posting it in the back office

Manipal

Bachelor'S Of Business Administration, Digital Marketing, 8.5

Courses: Facebook Ads, Social Media Marketing, Microsoft Office(Word, PowerPoint, Excel).

Senior Secondary School, Mathematics And Computer Applications, 81.2%

Activities and Societies: I was active in sports and cultural activities.

High School, Science, 72.1%