sixladders.com

Responsible for building and maintaining long-term premium publisher partnerships for the Yahoo! Bing Network Contextual Ads Program

My responsibilities included but we're not limited to:*To direct and control the business development function of the company to achieve agreed sales volumes and develop policies and procedures that will meet the objectives of the company’s business development strategy. *To identify new market opportunities and ensure the effective promotion of the company. *Manage an assigned geographic sales area or product line to maximize sales revenues and meet sales objectives. *Manage existing clientele and build new clients through consistent sales pitches, demos, negotiations and closing of sales. *Price closure in consultation with National Sales Head. *Manage the installations and implementations. *Manage invoicing and payments. *Forecast annual, quarterly and monthly revenue streams. *Establish processes in the areas of new account sales and growth, sales of emerging products and multiproduct sales, profitability, improved presentation strategies, competitive strategies, proper use and level of sales support, management of expenses and business/financial issues on contracts. *Collaborate with vendors to manage the on time deliveries and installations

My responsibilities Included but were not limited to:*Planning and execution of all web, SEO/SEM, marketing database, email, social media and display advertising campaigns* Design, build and maintain our social media presence* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)* Identify trends and insights, and optimize spend and performance based on the insights* Brainstorm new and creative growth strategies* Plan, execute, and measure experiments and conversion tests* Collaborate with internal teams to create landing pages and optimize user experience* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points* Instrument conversion points and optimize user funnels* Collaborate with agencies and other vendor partners* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.