Responsible for spearheading creative digital campaigns to increase digital acquisition maximising reach and engagement through SEO, Google Ads, display advertising (paid ads), influencer and affiliate marketing and content marketing.Create and implement digital marketing campaigns across all social platforms leveraging original content, Public Relations, journalists, influencers, and paid media to support business growth, branding, collaborations and promotions.Collaborate with the Founder to concept strategy utilising influencer relationships for social and digital content, setting KPIs and reporting on metrics.Responsible for managing marketing budget: Monitor and achieve budget targets across digital including social media, paid advertising, and influencer relations.Measure, track and analyse KPIs of campaign results (traffic, revenue, conversion rates)Work effectively within the marketing department and with adjacent stakeholders to drive overall marketing performance and results.

Create and implement digital marketing campaigns for the leading beauty salons franchise including SEO, Google Ads, Facebook Ads, display advertising and content marketing.Perform technical audit of the website, keywords research and perform backlink analysis using tools such as BrightEdge, SearchMetrics, Conductor, ahrefs and reputation building through content marketing and influencers.Develop and maintain successful working relationships with staff all levels, business partners and external agencies, ensuring a high level of transparency and collaboration is maintained. Manage site CMS, developing and overseeing content calendar.Experience with measuring SEO success through leading indicators like rank tracking, and through business KPIs like traffic and revenue.

Organic search engine optimisationGoogle AdwordsSocial media marketingContent marketingLink buildingClient reporting

Search Engine Optimization (SEO) , PPC and SEM Market research, email marketing and other online marketing campaigns