- Lead the digital media planning & strategy for Genuine Media’s clients- Responsibilities include driving digital media strategy based on business goals and objectives, annual media planning, budgeting, reporting and overseeing smooth functioning of day-to-day activities- Core focus clients include Recipe Unlimited, 7-Eleven Canada, Toys R Us Canada & Babies R Us Canada amongst many other accounts handled by the agency- Establish & monitor campaign KPIs and ensure campaign delivers… Show more - Lead the digital media planning & strategy for Genuine Media’s clients- Responsibilities include driving digital media strategy based on business goals and objectives, annual media planning, budgeting, reporting and overseeing smooth functioning of day-to-day activities- Core focus clients include Recipe Unlimited, 7-Eleven Canada, Toys R Us Canada & Babies R Us Canada amongst many other accounts handled by the agency- Establish & monitor campaign KPIs and ensure campaign delivers on ROAS- Drive thought leadership in digital by exploring new and innovative ways to deliver highly efficient campaigns with focus on KPIs and measurable results- Present monthly, quarterly, annual reports to the brands to identify opportunities and modify tactical approach based on performance- Demonstrate in depth knowledge of ever-evolving digital marketing industry across media & analyticsClients: - Recipe Unlimited (Swiss Chalet, Harvey’s, Montana’s, Milestones, The Pickle Barrel, The Landing Group, Kelsey’s, BierMarkt, East Side Mario’s, New York Fries)- Franworks (State & Main, Elephant & Castle, Original Joes, Anejo- VetStrategy- Vuzix Show less

- Lead the digital media planning & strategy for Genuine Media’s clients- Responsibilities include driving digital media strategy based on business goals and objectives, annual media planning, budgeting, reporting and overseeing smooth functioning of day-to-day activities- Core focus clients include Recipe Unlimited, 7-Eleven Canada, Toys R Us Canada & Babies R Us Canada amongst many other accounts handled by the agency- Establish & monitor campaign KPIs and ensure campaign delivers… Show more - Lead the digital media planning & strategy for Genuine Media’s clients- Responsibilities include driving digital media strategy based on business goals and objectives, annual media planning, budgeting, reporting and overseeing smooth functioning of day-to-day activities- Core focus clients include Recipe Unlimited, 7-Eleven Canada, Toys R Us Canada & Babies R Us Canada amongst many other accounts handled by the agency- Establish & monitor campaign KPIs and ensure campaign delivers on ROAS- Drive thought leadership in digital by exploring new and innovative ways to deliver highly efficient campaigns with focus on KPIs and measurable results- Present monthly, quarterly, annual reports to the brands to identify opportunities and modify tactical approach based on performance- Demonstrate in depth knowledge of ever-evolving digital marketing industry across media & analyticsClients: - Recipe Unlimited (Swiss Chalet, Harvey’s, Montana’s, Milestones, The Pickle Barrel, The Landing Group, Kelsey’s, BierMarkt, East Side Mario’s, New York Fries)- Toys R Us & Babies R Us- 7-Eleven Canada Show less

- Primary responsibilities include planning, execution, monitoring and reporting of paid social for all RECIPE Unlimited brands- Core focus on Paid Social campaigns extending to Search, Display and Programmatic- Handle end-to-end execution of paid social media plans across brands using Facebook Ads Dashboard, LinkedIn Ads Manager and Google Adwords- Campaigns include Awareness, Lead Generation, Search and Social- Analyze and report data using various dashboards including Google… Show more - Primary responsibilities include planning, execution, monitoring and reporting of paid social for all RECIPE Unlimited brands- Core focus on Paid Social campaigns extending to Search, Display and Programmatic- Handle end-to-end execution of paid social media plans across brands using Facebook Ads Dashboard, LinkedIn Ads Manager and Google Adwords- Campaigns include Awareness, Lead Generation, Search and Social- Analyze and report data using various dashboards including Google analytics, Facebook Ads Manager, LinkedIn Ads Manager, Google Adwords- Recommend various media options for brands to achieve objectives as per brand brief- Execute A/B Tests, Split Tests to identify & improve efficiency and effectiveness of campaigns- Understanding & reporting digital trends on a weekly & monthly basis- Exploring innovative & new media optionsClients: Recipe Unlimited (Swiss Chalet, Harvey’s, Montana’s, Milestones, The Pickle Barrel, The Landing Group, Kelsey’s, BierMarkt, East Side Mario’s, New York Fries, Prime Pubs) Show less

- Build customer relationships by providing a friendly environment, maintaining product knowledge, and all other aspects of exceptional sales and after-sales service- Assist & suggest in-store promotional activities to increase sales and customer engagement- Maintaining selling floor presentations and restocking them as needed- Learning KSP’s systems and procedures to enhance selling efficiencies and complete support duties- Be knowledgeable of and perform sales support… Show more - Build customer relationships by providing a friendly environment, maintaining product knowledge, and all other aspects of exceptional sales and after-sales service- Assist & suggest in-store promotional activities to increase sales and customer engagement- Maintaining selling floor presentations and restocking them as needed- Learning KSP’s systems and procedures to enhance selling efficiencies and complete support duties- Be knowledgeable of and perform sales support functions related to POS procedures- Perform other duties as assigned Show less

- Led the account management function by driving client relationship and strategic planning for brands- Proactively identified new opportunities for client growth with a clear objective of increasing business revenue from the account with a steady pre-decided growth plan- Ensured smooth functioning of client servicing team to ensure project deliveries on time - Collaborated with cross functional project teams to implement short and long-term integrated marketing strategies and… Show more - Led the account management function by driving client relationship and strategic planning for brands- Proactively identified new opportunities for client growth with a clear objective of increasing business revenue from the account with a steady pre-decided growth plan- Ensured smooth functioning of client servicing team to ensure project deliveries on time - Collaborated with cross functional project teams to implement short and long-term integrated marketing strategies and digital content creation- Strategized and planned PPC, CPC, Search, Display and lead generation campaign with the media teamClients- TATA Motors, Franklin Templeton Investments, Hindustan Unilever Ltd. (Knorr, Bru, Pond’s Men, AVIANCE), Godrej Consumer Products Ltd. Show less

- Led the engagement and media function of the digital vertical with Marico, one of India’s leading FMCG companies- Handled strategic planning and implementation of media plans and campaign for brands ranging from Skincare, Haircare and Food & Beverages- Managed digital media planning and buying for the brands across online platforms which included Google Adwords, Facebook Ads, PPC, CPC, Display, Programmatic, Affiliate & lead based campaigns.- Worked on campaign reporting through… Show more - Led the engagement and media function of the digital vertical with Marico, one of India’s leading FMCG companies- Handled strategic planning and implementation of media plans and campaign for brands ranging from Skincare, Haircare and Food & Beverages- Managed digital media planning and buying for the brands across online platforms which included Google Adwords, Facebook Ads, PPC, CPC, Display, Programmatic, Affiliate & lead based campaigns.- Worked on campaign reporting through google analytics and other third party analytical software (Simplify360, Hootsuite etc)Clients- Parachute Advansed Hair Oil, Saffola Oil, Parachute Advansed Body Lotion, Set Wet Gels, Livon Moroccan Silk Serum and Bio-Oil Show less

- Drove digital and creative content strategy for brands acting as the brand custodian with a 360° integrated campaign approach while driving business goals and objectives- Was responsible to plan, pitch and present relevant solutions to brands led by insight - Managed monthly reporting for brands by collating data and presenting insights based on google analytics and other reporting toolsClients- Pond’s Men, 7UP, Budweiser NIVEA, NIVEA Men and EPIC TV

- Managed the end-to-end business development and sales process from lead generation to deal closure for local and international clients- Provided digital media solutions to brands basis business goals and objective- Handled categories like Fashion & Lifestyle, Hospitality and FinanceClientsLive-In Jeans, Oxemberg Clothing, Desjoyaux Pools and The Oberoi, New Delhi, Edelweiss, Angel Broking

- Preparing & executing media plans across mediums including TV, print and radio- Recommend various media options to the client to achieve objectives as per client brief- Understanding & reporting viewership trends on a weekly & monthly basis- Exploring innovative & new media options with channels and publicationsClients- Pidilite Industries (Fevicol, Fevistik, Fevikwik, Dr. Fixit and m-seal) and Dish TV

- Understand & suggest marketing strategies for their existing client ­ Tata Photon Plus- Industry Analysis on Wireless Telecommunications & Mobile Internet- Market Research on Tata Photon Plus- Consumer Profiling based on the Market Research to define the Target Audience and their Personality Traits- Suggesting marketing strategies to engage the audience.