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Led comprehensive customer marketing strategies in EMEA and ANZ markets, resulting in the identification and pursuit of 2M upsell opportunitiesAchieved a notable 30% increase in customer engagement through collaborative efforts with AM, CSM, and SDR teamsUsed whitespace analysis to drive targeted and customized email campaigns

Collaborated with top management and external agencies to shape the company's strategic growth visionOversaw end-to-end marketing strategies, from ideation to post-execution reporting, contributing to the company's attainment of its 12M goalImplemented optimization across digital channels, including SEM, SEO, display, retargeting, website, and social media platforms

Played a pivotal role in enhancing visibility and customer engagement across multiple Pramati group companies - Imaginea, WaveMaker (SaaS, low code platform) and Groupe.io (SaaS, unified employee platform)Managed ABM programs, webinars, and campaigns to drive retention, upsell, and cross-sell opportunitiesFostered a culture of brand advocacy within the organization

Spearheaded customer satisfaction initiatives, increasing feedback response rates from 17% to 75%Led branding efforts at industry events, conferences, and summits, strengthening the company's market presenceReceived ‘Process Excellence 2011’ award for creating and running the CSAT program successfully

Gathered business requirements from customers, developed call flows and speech UI documents, and created project requirements documents

Interpreted functional specifications to create technical specifications, ABAP codes and test cases