Satya Prasanth Gosula Email & Phone Number

Hyderabad, In

Hyderabad, Telangana, India

Hyderabad, Telangana, India

* Lead the team in Campaign Activations across Programmatic, Social & Search platforms. Make sure the campaigns from all markets are activated & all the requests are completed in the given time without any escalations* Performance Optimizations* Monitor the campaigns & make sure they are on track (pacing & performance)Platforms used:1. TTD2. DV3603. Facebook4. Google Ads5. Flash Talking6. Yahoo7. Lazada (E-commerce)8. Shopee (E-commerce)

Hyderabad, Telangana, India

* Setup, Traffic and manage day-to-day programmatic campaigns across DSP's* Optimize campaigns to reach the KPI's/goals (CTR, CPA, Viewability, VCR, OTP, Reach, Frequency, CPR, IVT, Brand Safety)* Create Media Plans and provide suggestions to align the clients requirement as per the Market* Explore, comply with the new Data Partners, Publishers that fits our clients requirement* Develop, enrich the fresh audiences every time for accurate targeting to the campaigns* Work on Reporting, pacing trackers, Month-on-Month Billing, Post campaign Analysis. Provide Full pledged transparent analysis to clientsPlatforms used:1. TTD2. DV3603. Flash Talking4. Moat

Bengaluru Area, India

* Setup, Implement and manage day-to-day programmatic campaigns across multiple DSP's.* Performance monitoring, identifying and implementing optimizations, providing proactive recommendations.* Understand campaign objectives, KPIs and develop successful programmatic strategies to increase the performance of campaigns.* Pull the reports from platforms and analyse, update the pacing docs, client trackers and check for deliverables and performances.* Closely work with Account Managers, Sales, Agency teams and discuss the key issues and escalations.* Handling the different top notch clients and their accounts with huge budgets of $3M per month.* Prepare SOPs and set up standard Programmatic training doc for training the new hires.Platforms used: DV360Verizon Media (Oath)The Trade DeskAmazon Advertising

Hyderabad Area, India

Responsibilities:* Responsible for Managing Display, Video, True view and Facebook Campaigns.* Responsible for Dealing with Million - Billion mark budgets in each quarter.* Trafficking Ad Campaigns in DSP's and Facebook and Optimizing the campaigns to achieve the Goals specified by Clients. (CTR,CPA,VCR,LPR,CPL,ROAS,Viewability)* Placement/Deal Setup creation for PMP Campaigns and Optimizing them to deliver the Impressions and Performance.* Work closely with Account Managers and Media Buyers to deliver the campaigns effectively (Pacing and Performance).* Reporting for insights (1st and 3rd party) and provide full Data Analysis to clients.* Creating the Data Streamlines in Datorama to connect with the data and daily reports across different channels for various campaigns hence reducing the manual report work.* Pulling HTML tags from 3rd party Ad Servers (Jivox and IAS) for 1st party image creatives and set up the 3rd party reporting for self-serve clients.* Black-box testing the new features ingested in the DSP platform and identify/escalate the bugs to the consolidated teams.* Build the Test cases for testing and manage the playbook as a reference guide in campaign trafficking for new hires.* Handled the campaigns of 6 clients who ranked in top 50 under Fortune 500 list and handled more than 400 accounts over all.Experience in the Following DSP's and platforms : 1. DBM (DV360)2. AppNexus3. The Trade Desk4. Facebook Ads Manager5. Force (Self-serve platform)6. Acuity7. Mediamath8. Jivox (Ad server)9. Moat10. Double Verify11. Datorama (Reporting tool)12. Simplifi13. Zap36014. Lotame (DMP)

Hyderabad, Telangana, India

* Trafficking the campaigns in Search/Display Networks using Google Ad words.* Utilize compelling ad copy, Google Ad words editor, Keyword Match types, Negative Keywords etc to identify and boost up the poor performing campaigns.* Analyze detailed reports including CPC, Impressions, CTR and Conversions to reach the specified goal and boost the ROI’s. * Using Ad words Editor to work offline and upload the changes in bulk to online platform* Review the Ad content by checking if they violate the policies regarding objectionable content & update them to take necessary action.

Bachelor Of Technology (Hons.), Mechanical Engineering, First Class

Activities and Societies: One India Cultural fest One World fest

High School, 89%

Xth, 85%

Elementary Education