Satya Sinha Email & Phone Number

Delhi, India

Solution Sales - Fraud, State Government business at SAS India.Through innovative AI and analytics, SAS provides knowledge in the moments that matter.

Gurugram, Haryana, India

• Project 1 - Lead for Enterprise Architecture related consulting assignment for Public Sector Organization • Project 2 - Assess and strategy preparation of data preparedness of central sector and centrally sponsored schemes run by one of Ministry , Government of India• Project 3 – Creation of Discussion paper on digital identity enabling proactive welfare service delivery for a State government in India• Project 4 – Assessment of data governance quality index score of… Show more • Project 1 - Lead for Enterprise Architecture related consulting assignment for Public Sector Organization • Project 2 - Assess and strategy preparation of data preparedness of central sector and centrally sponsored schemes run by one of Ministry , Government of India• Project 3 – Creation of Discussion paper on digital identity enabling proactive welfare service delivery for a State government in India• Project 4 – Assessment of data governance quality index score of various centrally sponsored schemes by one of Ministry, Government of India, and creation of an action plan to achieve high DGQI scoreMajor Responsibilities : Maintain good relationship with clients sponsoring the project, manage financial control and operations of consulting assignment, management of team members of project, author multiple thought leadership papers and concept notes to pitch to prospective clients, anchored practice building initiatives such as CoE for emerging technologies and responding to government tendersRecognition: Received promotion, Awarded Rising Star and Super Team awards in KPMG IndiaCompleted Linked in Certifications: Database foundations, Data science foundations, Enterprise architecture foundations Show less

New Delhi

• Project 1 – Created an evaluation criterion and assessed the submission of AI based startups that participated in AI challenge as a part of global AI summit , Government of India• Project 2 – Created functional requirement specification to digitize process of export and import at ports• Project 3 – Assist the department to onboard the System Integrator for implementation of IT based transportation system for a state transport corporation and monitoring the project delivery by… Show more • Project 1 – Created an evaluation criterion and assessed the submission of AI based startups that participated in AI challenge as a part of global AI summit , Government of India• Project 2 – Created functional requirement specification to digitize process of export and import at ports• Project 3 – Assist the department to onboard the System Integrator for implementation of IT based transportation system for a state transport corporation and monitoring the project delivery by the SI Show less

Noida

• Present regular marketing performance insights for all brands in context with the business pipeline • Perform root cause analysis to identify persistent gap areas for market leaders to take remedial actions• Designed a marketing performance dashboard to track progress of strategic new client acquisition initiative for commercial segment & recognized with appreciation award• Hands-on campaign optimization through use of various performance marketing analytics tools• Rolled… Show more • Present regular marketing performance insights for all brands in context with the business pipeline • Perform root cause analysis to identify persistent gap areas for market leaders to take remedial actions• Designed a marketing performance dashboard to track progress of strategic new client acquisition initiative for commercial segment & recognized with appreciation award• Hands-on campaign optimization through use of various performance marketing analytics tools• Rolled out in-house capabilities such as PTB, Lead touch optimization as services; A part of new initiative of showcasing Hotjar & Optimizely capabilities for IBM’s e-commerce marketplace platform• Support through marketing analytics capability in brand-wise marketing reviews and marketing plans• Certified Digital Marketing Master from Digital Vidya, Google Analytics Certified Professional Show less

Noida Area, India

• Marketing Plan: Design and execute go-to-market strategy for digital publishing services domain• Special project (creation of new MPS website) involving a team of UI designer & developer• Project management of the MPS campaign in international events such as London Book Fair & FBF• Negotiation: Manage & negotiate with different agencies for sponsorship, creatives & advertisements

Bangalore

Responsibility:• IT Business Analyst: Worked on a project in area of policy admin for U.S based Insurance client• Business requirement document (BRD): Understand client’s business requirements to prepare BRD• Monitor the testing of the change request as per business requirement document

Hyderabad

To prepare a market entry strategy for tier III emerging countriesTo short-list potential partners and identify in-licensing leads for the branded marketsTo recommend new ideas for corporate business development in Dr. Reddy's Laboratories

Kolkata

• Project: Part of a large-scale migration project for North America based insurance client involving migration of Life Insurance policies from legacy TAS platform to CSC’s Vantage one • Activities: Worked in role of System testing; Understanding BRDs of life insurance products; Create product functionality matrix document; Creation and execution of System test cases• Award: Received Zephyr Award in Cognizant for special contribution to the project

Master Of Business Administration - Mba, Systems

Full Time 2 years flagship MBA from Indian Institute of foreign trade (IIFT) Delhi

Bachelor Of Engineering - Be

Isc, Pcm

Education record

UPSC Civil Services 2013-14 prelims qualified and appeared in mains examination. Graduate aptitude test in engineering ( GATE-2006 ) - All.