Omni channel Brand Management At TIRA Beauty

• Managed Luxury brands across make-up, skincare, hair, appliances & fragrances.• Achieved sales & margin targets by implementing technical & non-technical strategies; develop initiatives to drive traffic & lead to conversion, retention, revenue & profitability.• Responsible for inventory management & buying levels for fast, average & slow movers to ensure optimization. Track order fulfillment & oversee warehouse operations for my brands.• Ideate & implement marketing campaigns for new launches-website, emailer, social media, influencers & marketing on site & off site.• Run reporting & analytics on site metrics & sales performance by employing problem solving & analytical skills – AOV, ABS, Cart Penetration, Customer acquisitions, Repeat purchases, cancellations, etc.• Plan & execute relevant focus sale on Nykaa.com by driving strategy for paid channels • Overall Catalog management for brands & discounts mapping• Onboarded New beauty brands on Nykaa & developed launch strategy for key brands entering India market like Anastasia Beverly Hills, Kora Organics, Jeffree Star, Caudalie, Prada, Valentino, Mugler, etc.• Worked on a 360 degree launch plan which includes Pre-buzz, Targets, Investments, growth plans, projections, bestseller analysis, etc.• Prepared business plans for a lot of homegrown brands entering the market Via Nykaa

• Managed the Luxury Beauty Brands Category• Introduced new concepts like Men’s Grooming brands, Beauty Accessories & Impulse Units at SSL & contributed to increasing the business by 3X• Helped in onboarding new & upcoming brands relevant to Indian trends & SSL target audience• Achieved the top Line & bottom-Line business goals with an increase in the number of animations at stores• Awarded the Best Resource in Beauty for the Q1 FY 2019-20Brands : Dior, Clarins, Elizabeth Arden, Shiseido, Guerlain, Givenchy, The Body Shop, The Face Shop, Ardell lashes, Basicare, Loccitane, Makeup Forever, Yves Rocher, Kama Ayurveda, Marc Anthony, Basicare, Soulflower, Beardo, Kaya, The Man Company, Mirabelle, Dafni, etc.

Buying & Merchandising· Merchandising, Planning & Allocation of the season’s Buy.· Trend forecasting & promo planning with margin implications· In depth analysis on style level for different colors & Categories· Inventory Management & Maintenance of complete Product Master· Liaising with the Stake holders as a one point contact for the IT/ VM/ Accounts/ PROs· Regular Store Team Interactions & Communication of new strategy

Beauty Accessories- Luxury Beauty Brands & Bath N Body.Buying & Merchandising.· Ensuring the availability of the right merchandise at the right store by minimizing the stock & costs · In depth analysis of the products at chain level· Planning the New launches at the stores & promoting on social media· Buying for online portals on behalf of Shoppers stop for Snapdeal.· Timely Marketing Activations· Maximizing commercials & Sales for the department I handle, in turn directly enhancing the profits of the organizationAchievements:Have expertise in handling all high end luxury beauty brands in Shoppers Stop A grade doors:Christian Dior; Lancome ; Clarins ; Shiseido ; Guerlain, Loccitane; Elizabeth Arden to just name a few. Contributed in Introducing & allocating Skincare & Hair Care brands at the new stores in order to enlarge the Bath & Body section.Some such brands include The Body Shop, Kama Ayurveda, Anatomicals, Kiehls, Truefitt & Hill, Bipha, Tatha, Biotique

Branding & Marketing mix in Modern Large Format Retail Store Trade.· Managed the brands Linc & Uniball across all large format stores.· In store marketing & branding· Constant collaboration with other brands to promote cross selling· Complete Modern Retail Trade client handling for the South & West Region of India. · Dealing with large format stores like Future group’s Big Bazaar, Raheja Group’s Hypercity, Aditya Birla, D-Mart, Tesco,