As a Product Marketing Specialist at Muvi.com, a leading OTT platform provider, I design and execute marketing strategies to increase the adoption and retention of the product features and benefits. I create landing pages, marketing collaterals, and feature release emails. Proficient using tools like Figma, Hotspot, and Google Analytics. I also conduct market research and competitive analysis to identify and communicate the unique value proposition of Muvi.com to the target audience.I have a Bachelor of Engineering in Computer Science from the University of Pune, where I developed my passion and skills for product development and online marketing. I co-founded Muscleroute, a community-based e-commerce platform for fitness products, and supervised the complete product lifecycle. I also worked as a Product Marketing Associate at ProMobi Technologies, a SaaS company, where I launched organic marketing campaigns for new features and undertook CRO activities. I am motivated by solving problems, creating value, and learning new things.