Marketing & Sales function of Retail Business (Rs 10k Cr /annum) for Tata TISCON Brand

Managed Marketing functions for B2C brands (Tata TISCON, Tata Shaktee & Tata Kosh) under BPR, Steel M& S vertical.

- Managing Western Region Sales & Business Development for all Branded Products (Steel SBU).- Deployment of regional strategies to ensure sustainable growth.- Portfolio worth Rs 3500 Cr Annual Turnover.

Heading Marketing function of Hot Rolled Steel business worth Rs 4000cr annual turnover.

Managed Roofing Business of Tata Steel under two product brands “Tata Shaktee” and “Durashine” two service brands “Roofjunction” & “nest-in” having an annual turnover of Rs 1600 Cr.Market & product DevelopmentChannel ManagementBrand ManagementManaging Commercial GuidelinesPolicy ManagementImplementation of Daily Management PracticeDesigning & Conducting Surveys & ResearchPeople Development

• Managed Retail Business (through various Strategic Distribution accounts) of TATA Steel across the state of Maharashtra.• Took up the challenge of developing and establishing markets for the Galvanised & Cold rolled product segments of Tata Steel in the Western Zone of the country. The strategy thus implemented not only established Tata Steel’s galvanised products as the customers first choice but also ensured developing the supremacy of the organisation in this product segment

Managed Tata Steel Retail Business in entire State of Andhra Pradesh

Worked in close association with Mckinsey & Co for the rollout of the “Retail Value Management”, programme which has brought about a phenomenal change in distribution system of TATA STEEL- Set up Retail Network in 7 key Territories- Designed Mechanism to mesure Channel Parameters through a Robust MIS system- Designed focussed territory sapecific Product Promotion Plan to improve Brand Equity

Worked as key member in the Business Process Analysis and re-engineering initiative under the name “Total Operational Performance (TOP)” programme in collaboration with Mckinsey & Co team in several business units covering various manufacuring units of Tata Steel, Associated companies, various mines, ports and logistics, areas of the company. This benefited the organisation immensely with better utilisation of resources and higher operational efficiency and it brought about a phenomenal change… Show more Worked as key member in the Business Process Analysis and re-engineering initiative under the name “Total Operational Performance (TOP)” programme in collaboration with Mckinsey & Co team in several business units covering various manufacuring units of Tata Steel, Associated companies, various mines, ports and logistics, areas of the company. This benefited the organisation immensely with better utilisation of resources and higher operational efficiency and it brought about a phenomenal change in the operations.The units covered werea) Blast Furnaceb) Chromite Minesc) Ferrochrome and Ferro Manganese Plantsd) Ferro Alloys conversion Businesse) Cold Rolling Millf) Wire Division (Glavanized Wire, LRPC, Motor Tyre Bead wire etc)g) Raw Material Handling Departmdent Tata Steel Works, Jamshedpurh) Tubes Division (Precision Tubes)Associated Comapnies of Tata SteelA) Tata MetaliksB) Tata Ryerson Ltdc) Tata SSL Show less

Worked as Manager Port Operation & Logistics, Tata Steel Ltd at Haldia Port (Now TMILL)Key Responsibilitiesa) Managibg all incoming & outgoing cargo logistics (eg: Coal, Lime Stone, Billets, HR Coil, CRCA & Galvanized Coils etc)b) Coordination with various agencies like Port Authority, Vessel Captain, Railways, Tata steel works & Logistics teams,, Handling Agent, Surveyors & Auditotrs

Sr Officer (Equipment Maintenance)Maintained Heavy Earth Movers (eg: Dumper; Dozer, Drill etc)Key Responsiblities 1) Reliability Based Maintenance of all Heavy Earth Movers in Mines2) Spare Planning & cost management3) Team Mangement4) Ownership of equipment availability to maximize productivity.