Lead Product Management for Adobe's commerce platform and worldwide customer facing user experiences. The scope of this role includes:- Modernize the platform by introducing APIs, SDKs and reusable components- Enable self-service personalization of commerce experiences by business users- Reimagine the subscription lifecycles for both individual as well as business customers- Increase the velocity with which new products and offers can be brought to market- Scale for the future by consolidating silos and cleaning up redundant, custom built capabilities

Currently lead team that is responsible for the platform that is used across Adobe for communications with customers This platform is responsible for all marketing and operational emails and notifications which are either batched or triggered (based on personalized event based signals)

Designed, built and scaled a new omni-channel, intelligent Personalization@Adobe solution that today powers critical customer facing initiatives. This is now widely adopted across Adobe's products and both inbound (website, in-app) and outbound (emails, notifications) customer experiences

Revenue Forensics software and services provider

NextPrinciples was a startup that provided a social marketing automation solution which helped companies to identify net new leads as well as enhance existing leads based on interactions and profiles from social channels.I started this company, led it through two funding rounds, had the honor of serving both enterprise and mid-market customers and then exited with a sale to another company in 2015NextPrinciples is based in the SF Bay Area and is a ZDNet CRM Watchlist (2013) winner, CRM Idol finalist (2014), SNCR category winner (2011 & 2012), a SugarCon App Throwdown winner (2012) and a semi-finalist in the CRM Idol competition (2012). More information can be found at http://nextprinciples.com. Recent independent reviews about NextPrinciples can be found at http://nextprinciples.com/press

On Demand Applications, Office of the CTO

Defined SAP's Green IT Strategy and drove execution of its consulting, product management, marketing and partnership initiatives.Member of the Sustainability Leadership team, reporting into SAP's Chief Sustainability Officer

Built the Industry Solutions Management function for SAP Business Objects; responsible for the introduction of Industry specific solutions and positioning in the SAP Business Objects portfolio with a focus on Consumer Goods and Retail Industries

- Worked with the Corporate Strategy Group to help define the Go to Market strategy for SAP - Led a project to prototype Design Consulting with the CEO of Siemens after managing similar projects at the Board level within SAP ; successfully designed and implemented the Portals for SAP’s CEO and CMO – these projects paved the way for similar work for other Executive Board members

Planned and executed on SAP's field operations in Vietnam including third party implementation channels and sales alliances; led sales efforts via Value Added Resellers and built pipeline of initial customers

Headed Business Development for Telecom, Utilities, Media and Service Providers sectors in Asia Pacific, generating annual software license revenues of 15 million USD

Built, led and managed SAP's CRM practice for Asia Pacific and achieved #2 position in the marketRepeatedly over-achieved Revenue and other Sales KPIs (e.g. number of net new customers)Responsibilities included Business Development and Presales activities for critical/strategic accounts in the region, building partner alliances as well as advising initial CRM implementation projects in the regionRepresented Asia in the Global CRM team which reported into the Board - this team was responsible for establishing SAP's CRM business globally

Led a team of highly experienced presales consultants as a SWAT team for critical accounts in the region