Satyakam Das (Sd) Email and Phone Number
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Satyakam Das is an outcome-driven and decisive marketing and product management senior leader with 20 years of experience in financial services, technology and healthcare industries across countries. He achieves consistent business growth and excels in scaling high-growth, public and private, and online and brick and mortar businesses.He partners with C-level leaders to build organizations, vision, roadmaps, capabilities and high-performing teams. He has held senior roles at Athletico and Discover where he helped high-growth businesses lines acquire and retain customers by building full-funnel marketing programs, MarTech and AdTech capabilities, digital products and user experiences. He holds an MBA degree from University of Michigan.Competencies:--Leadership-- ★ General manager ownership mindset★ Vision & roadmap★ Customer success★ Executive stakeholder management★ Team building - fosters a culture of excellence and innovation★ Partner management★ Studied risk taking★ Decisiveness, prioritization★ Change management ★ Program management--Marketing--★ Customer journey ★ Go-to-market strategies★ Digital marketing★ Full-funnel marketing - Brand, Acquisition, Retention★ Advertising and Paid Media★ Paid Social ★ New channel development★ Organic (Owned) - Social media, SEO, Website, ★ Lead generation - Affiliate marketing, Lead aggregators★ Funnel optimization, Personalization, UX design★ Email--Marketing Technology (Martech), Ad Technology (Adtech), Product Management--★ Product management★ Digital transformation ★ Ad platforms (Sample platforms - Google, Meta/Facebook, Amazon, Verizon, The Trade Desk, Moat)★ CRM (Microsoft Dynamics, Salesforce SFDC)★ DMP (Adobe Audience Manager, Neustar, Oracle BlueKai)★ A/B testing, Multi-variate testing (Adobe Target, Optimizely)★ CMS (Adobe Experience Manager)--Measurement and audience management--★ ROI, LTV, Brand awareness★ Nielsen, Milward-Brown★ Analytics (Adobe Analytics, Google Analytics, Tableau, PowerBI, Moat)★ LiveRamp, Merkle, DMP, CDP--P&L Management--★ Plan development ★ Achieving results★ Profitable growth★ Budget management★ Contingency planning ★ Test & learn
Athletico
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Vice President, Marketing - Martech PlatformsAthletico May 2021 - PresentOak Brook, Illinois, UsAthletico provides physical therapy in over 900+ clinics throughout 24 states and DC. Is accountable to the CMO and is responsible for paid and owned channels. He is also the strategic owner and product lead of all marketing and sales related platforms, builds digital products and capabilities, and leads digital transformation initiatives. He streamlined the customer journey, developed vision for 'digital front door', designed and built the patient portal, and boosted growth and life-cycle marketing efforts by implementing a new CRM strategy and platform. He optimized media tactics and introduced new audience targeting framework improved ROI.
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Head Of Paid Media, Brand And Acquisition Marketing, Discover CardDiscover Financial Services Jul 2019 - May 2021Riverwoods, Il, UsBrought in to lead and manage a digital marketing team to develop digital media growth strategies and ad operations. Led a team of marketers and analysts, and oversaw work of a 15-person agency to develop and execute full-funnel Paid Media and PPC (SEM) strategies and measurement plan. Managed 9-figure media budget. Developed the learning agenda for campaigns, path to conversion strategies, media mix modeling approaches, LTV, ROI, profitability attribution and measurement plan across the marketing funnel in partnership with Analytics and Finance. Harmonized SEM and SEO strategies. -
Senior Manager, Marketing Technology, Discover EbusinessDiscover Financial Services Oct 2017 - Jun 2019Riverwoods, Il, UsAs an enterprise product lead, charted the strategic direction of digital platforms and supported execution against long-term strategy. Partnered with Discover teams on developing marketing vision and product roadmap. Led the creation of the MarTech 360 forum with senior leadership participation to unify strategy on marketing technology investments and set up centers of excellence. Partnered across the enterprise to sponsor, buy, integrate, and use new data management capabilities (DMP), and upgrade site personalization platform. Hired and developed product managers.
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Sr. Marketing Manager, Discover Student LoansDiscover Financial Services Jun 2014 - Sep 2017Riverwoods, Il, UsManaged a marketing budget, agencies and a team that drove student acquisitions through multichannel marketing efforts. Drove a 40% increase in loan volume over four years by leading paid media expansion across digital marketing channels, including SEM, SEO, video, social media, display media and affiliate marketing.
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Marketing Manager, Discover Student LoansDiscover Financial Services Feb 2013 - Jun 2014Riverwoods, Il, Us
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Project Manager, Marketing Strategy And Analytics, Deposits ProductsDiscover Financial Services Dec 2008 - Jan 2013Riverwoods, Il, UsPlayed a key role in transforming Discover bank into a top-five online bank and supported $15+ billion in new deposits over four years by leveraging direct response marketing, cross-selling and partner marketing efforts. Acted as a liaison between business and technology to build a marketing data warehouse.
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Senior Associate, Strategic Leadership ProgramDiscover Financial Services Jun 2007 - Dec 2008Riverwoods, Il, Us
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Sr. Software Engg.Ibm Global Services 2000 - 2005Armonk, New York, Ny, UsAs a Senior Software Engineer for IBM Global Services ensured successful delivery of projects across global markets. Headed a global team to deliver complex IT implementations for credit card & financial advisory groups, and provide 24-hour support. Captured client requirements, conducted feasibility analysis, and implemented solutions.
Satyakam Das (Sd) Skills
Satyakam Das (Sd) Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing And Corporate Strategy -
Nit JamshedpurComputer Science
Frequently Asked Questions about Satyakam Das (Sd)
What company does Satyakam Das (Sd) work for?
Satyakam Das (Sd) works for Athletico
What is Satyakam Das (Sd)'s role at the current company?
Satyakam Das (Sd)'s current role is Digital Marketing and MarTech Platforms Leader | Driving Growth and Innovation | Product Management.
What is Satyakam Das (Sd)'s email address?
Satyakam Das (Sd)'s email address is sa****@****ver.com
What is Satyakam Das (Sd)'s direct phone number?
Satyakam Das (Sd)'s direct phone number is +130246*****
What schools did Satyakam Das (Sd) attend?
Satyakam Das (Sd) attended University Of Michigan - Stephen M. Ross School Of Business, Nit Jamshedpur.
What are some of Satyakam Das (Sd)'s interests?
Satyakam Das (Sd) has interest in Social Services, Education, Disaster And Humanitarian Relief, Health.
What skills is Satyakam Das (Sd) known for?
Satyakam Das (Sd) has skills like Strategy, Marketing Strategy, Cross Functional Team Leadership, Business Strategy, Marketing, Market Research, Direct Marketing, Competitive Analysis, Strategic Planning, Product Management, Business Intelligence, Strategy Development.
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