Satyakam Das is an outcome-driven and decisive marketing and product management senior leader with 20 years of experience in financial services, technology and healthcare industries across countries. He achieves consistent business growth and excels in scaling high-growth, public and private, and online and brick and mortar businesses.He partners with C-level leaders to build organizations, vision, roadmaps, capabilities and high-performing teams. He has held senior roles at Athletico and Discover where he helped high-growth businesses lines acquire and retain customers by building full-funnel marketing programs, MarTech and AdTech capabilities, digital products and user experiences. He holds an MBA degree from University of Michigan.Competencies:--Leadership-- ★ General manager ownership mindset★ Vision & roadmap★ Customer success★ Executive stakeholder management★ Team building - fosters a culture of excellence and innovation★ Partner management★ Studied risk taking★ Decisiveness, prioritization★ Change management ★ Program management--Marketing--★ Customer journey ★ Go-to-market strategies★ Digital marketing★ Full-funnel marketing - Brand, Acquisition, Retention★ Advertising and Paid Media★ Paid Social ★ New channel development★ Organic (Owned) - Social media, SEO, Website, ★ Lead generation - Affiliate marketing, Lead aggregators★ Funnel optimization, Personalization, UX design★ Email--Marketing Technology (Martech), Ad Technology (Adtech), Product Management--★ Product management★ Digital transformation ★ Ad platforms (Sample platforms - Google, Meta/Facebook, Amazon, Verizon, The Trade Desk, Moat)★ CRM (Microsoft Dynamics, Salesforce SFDC)★ DMP (Adobe Audience Manager, Neustar, Oracle BlueKai)★ A/B testing, Multi-variate testing (Adobe Target, Optimizely)★ CMS (Adobe Experience Manager)--Measurement and audience management--★ ROI, LTV, Brand awareness★ Nielsen, Milward-Brown★ Analytics (Adobe Analytics, Google Analytics, Tableau, PowerBI, Moat)★ LiveRamp, Merkle, DMP, CDP--P&L Management--★ Plan development ★ Achieving results★ Profitable growth★ Budget management★ Contingency planning ★ Test & learn
Listed skills include Strategy, Marketing Strategy, Cross Functional Team Leadership, Business Strategy, and 21 others.