Satyaki Mukherjee Email and Phone Number

Results-driven Marketing Specialist with a passion for innovation and new product development. Leveraging strategic thinking and creative flair, I excel in identifying market opportunities, conceptualizing product ideas, and executing comprehensive marketing strategies to drive product success. With a keen eye for consumer trends and a deep understanding of market dynamics, I thrive in cross-functional collaboration to bring cutting-edge products to market.

• Heading franchisee acquisition, management and servicing for SK Restaurant brands globally• Analyzing and identifying national and global markets for potential investors, restaurant locations for SK Restaurants managed, equity and franchised models• Heading overall marketing for all restaurant brands: conventional to digital• Responsible for creation of all marketing collateral of SK Restaurant brands; Ad films, print, and digital creative with external agencies and in house team• Provide brand strategy and lead creation of customer based brand equity of various brands of SK Restaurants• Create in house strategic IT systems and manage technology partners to enhance and better overall restaurant operations• Closely working with legal team for creating all agreements, Disclosure documents and participating on behalf of SKR in on-going legal proceedings• Part of core team of SK Group working on new brands, business ideas and innovationsACHIEVEMENTS• Twice awarded employee of the year 2014 and 2017• Added 6 countries and 25 new stores to the list of SK Restaurants brand presence in the last 5 years• Created 2 new restaurant brands and tied up with delivery platform leaders creating multiple food delivery only models

• Created North Indian restaurant brand ‘The Funjabi Tadka’ collaborating with top chef Harpal Singh Sokhi• Develop end to end marketing strategies for the brand with long term goals• Managing of marketing budgets as per projected P&L’s• Ensure thorough implementation of promotional and advertising activities (POS Material, Media Planning, Advertising campaign, Innovations and new launches)• Preparing Sales forecast and training manual for service team to ensure targets are met• Responsible for price management with vendors and ensuring food cost is within prescribed limits• Study market dynamics, analyze competitors/consumer behavior and innovate accordingly• Scan prospective locations for new store launch after detailed study• Responsible for profitability of every store as per company’s growth plansACHIEVEMENTS• Opened 3 equity and one franchised restaurant across Mumbai, Kolkata & Bengaluru in span of a year• Telegraph, Kolkata featured ‘The Funjabi Tadka’ as the most promising brand in restaurant space in 2013

o Leading marketing and branding functions for all verticals (Media, Restaurants, Digital / Internet, Food Products)o Responsible for Franchise acquisition and franchise servicingo Overseeing operations as a part of the overall core strategy teamo Managing brand/s endorsements of Chef Sanjeev Kapooro Conceiving and creating new concepts to be added on to the existing verticals

• Managing key accounts and heading the team for marketing and creative pitches/execution• Specialized in SME’s helping them create the right brand positioning• Responsible for all creative work ranging from photo shoots, ad films to their post-production• Handling media planning/buying and entire printing operations- in house as well as outsourced• Creative consultant to Health International Magazine for launching its Indian Edition• Wrote film scripts for commercial production for self and some for production banners

• Involved in sales and pre-sales communications for collaborative and web based technologies of IBM• Managed the marketing of products hardware / software of principals such as IBM and Microsoft• Prepared collaterals for software products of HR, Marketing, Finance and Knowledge Management• Oversaw advertising of individual products• Ensured adherence to annual business plans with quarterly sales targets

Responsible for Marketing tie ups of the TV Channel and selling of commercial air time for various shows

Joined the group as a Management Trainee on Society Magazine, within a year rose to the level of Manager. Job involved marketing and selling of advertising space and events of various magazines of the group.