• Served diverse range of business across various sectors, from managing e-commerce platforms in the luxury fashion industry and cosmetic brand to overseeing ventures in hospitality and technology startups.• Implemented a comprehensive conversion setup leveraging Google Tag Manager and Google Analytics to optimize tracking and analysis for a new account.• Owned and dictated account maturity and strategy, taking full responsibility for campaign performance and optimization.• Analyzed campaign data, identified trends, and generated insights to inform strategic decision-making. Proactively identified opportunities to improve campaign performance and maximize client ROI.• Worked on automation tools to streamline campaign management like SA360 Templates, DSA and editor.• Developed and implemented innovative test ideas to identify and implement performance enhancements.• Demonstrated excellent written and verbal communication skills, presenting complex information to clients and stakeholders.• Led and mentored a team of 4 SEM specialists, fostering a collaborative and results-oriented environment.• Conducted QBRs (Quarterly Business Reviews), presenting findings and recommendations to Clients and Stakeholders.

-Extensive experience in onboarding and setting up digital practices for new companies from scratch.-Managed and executed successful paid advertising campaigns for UK luxury clients such as Burberry, Tesco, and Danone, delivering high results with precision in budget and pacing.-Expertise in marketing communication and creative strategy to provide consultation and recommendations on paid advertising strategies that align with the client's business goals.-Strong domain expertise across multiple advertising landscapes, including E-commerce, lead generation, and app marketing.-In-depth working exposure on most ad platforms and tools, including Google Search, Discovery, YouTube, Google Ads Editor, Bing Ads, Facebook Ads, LinkedIn Ads, Amazon Ads, Analytics, and Search Ads 360.-Effective in driving business growth through innovative digital marketing solutions.

- Managed all published content on all social platforms and strategized monthly content calendars - Executed paid media campaigns on Facebook and YouTube for Brand awareness and engagements - Designed Social Media campaigns to cater to specific objectives- Post-campaign evaluations, compiling results for future actions- Analyzing the current performance of the brand on social media platforms and monitoring the competitive social media landscape- Proficiency in Google Analytics, Facebook Insights, Twitter Analytics