-Built a content strategy and devise a content development framework to help the organization achieve its short-term and long-term objectives-Written high-quality, result-driven content ranging from website copy, blog pages, white papers, email marketing copies, and ebooks to case studies, etc.-Collaborate with other marketing team members like the marketing manager, SEO, graphic designers, and other business units-Managed social media accounts.-Built content performance reports and maintain associated data.-Measured website content performance in a time-bound manner and use the insight to create more effective content strategies for the organization.

-Built, owned, and managed the content calendar strategies from concept through execution.-Owned the strategy and execution of content that drives full-funnel customer acquisition campaigns – including guides, lead magnets, and videos.-Led a team of two content writers and designers, implementing SOPs to streamline marketing communication, reducing content creation time by 40%.-Coached team members, improving content quality and drivingstrategic changes within the team.-Applied inbound marketing principles to boost conversion rates by 35% through successful customer acquisition campaigns.-Crafted, managed, and improved content to enhance engagement and site traffic using audience insights and SEO.-Monitored website and social media performance through OKRs for ongoing enhancements.Social Media Marketing:-Executed end-to-end website content calendar strategies, demonstrating a deep understanding of complexities. Crafted a compelling social media content strategy that increased LinkedInfollowers from 2K to 29K within a year.-Conceptualized and created content to surface Galaxy's goals and vision across social and earned media.-Handled the day-to-day running of Galaxy's social media accounts.-Review content performance, track social media growth opportunities, measure success, optimize strategies, and make recommendations.-Communicated with followers, responded to timely queries and monitored customer reviews.-Collaborated with team managers and graphic designers to draft and edit the website and social media platform design assets.

Content Writing and Copywriting:-Craft content ideas based on target audiences and insights.-Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.-Perform research on trends and audience preferences.-Utilize SEO and keyword research methods to increase site traffic.-Set and update OKRs on a quarterly basis to improve engagement and performance for business and team.