• Business Planning and strategy to achieve viewership targets and hence business goals.• Research and insights content and marketing strategy, content development• Business Planning and planning of content and execution• Run a panel for weekly feedback and show assessment, along with promo feedback• Brand Track and Ad-hoc studies to asses brand health and channel performance• Plans for Outside Network Promotion and marketing strategies• Optimisation of films Library for usage on Colors Bangla Cinema and on Colors Bangla.• Scheduling and Programme Control for all channels in the cluster.

• Business Planning and strategy to achieve business objectives• Research and insights for robust content and marketing strategy• Effective film programming for the movie Channel• Build effective communication plans basis insights • Promo strategy, go to market plans for launches and Brand Tracks• Programme Control and Operations• Engage younger viewers via digital content for traction on the movie channel

• Consumer insights and strategic planning of content to engage and retain viewers• Conduct quantitative and qualitative studies to gauge content affinity. • Building strong marketing plans for product launches and planning on air promotion• Tracking of promo awareness, character recall and evaluating efficacy of promo content. • Develop communication objectives and key target groups. • FPC and programme control, scheduling of programmes, repeats and films

• Content strategy and planning, including marketing plan for new launches. • Worked as Executive Producer for Non Fiction “Ticket 2 Honeymoon” • Formulate communication objectives and strategy for new launches and sustenance. • Scheduling of software on network channels and keeping tab on content via electronic research data • Part of core team in content selection, ideation and incorporation into FPC.

• Viewership data analysis to evaluate programmes and channel performance. • Kept tab on programme performance and provided insights based on viewership. • Making monthly presentations on channel performance, budgets usage and revenue generation. • Effectively supported sales team acting as an interface between product and the client. • Accountable for department functions and team roles as team lead of 12 network Channels

• Administered programme quality and banking status with a team of 10 members including freelancers. • Efficiently conceptualised and prepared 24 different segments in the programme. • Instrumental in churning out new ideas for the programme according to the changing tastes of the viewer. • Involved in research and contacts for shooting, gifts/prizes and location courtesy

• Competently monitored research and work at newer designs of sets and the overall look of the production. • Looked after the construction of sets and managed resources at the site. • Formulated purchases and helped in experimentation of newer techniques and special/physical effects. • Proficiently worked in “Rudraksh” directed by Mani Shankar.

• Competently monitored research and work at newer designs of sets and the overall look of the production. • Looked after the construction of sets and managed resources at the site. • Formulated purchases and helped in experimentation of newer techniques and special/physical effects. • Proficiently worked in “Rudraksh” directed by Mani Shankar.