- Spearheading entire growth initiatives for Delhi Branch to grow new customer base and drive growth.- Planned and executed BTL activations on a large scale along with an engagement campaign. - Responsible for budget planning, growth strategy, and execution of ATL, BTL & Digital for customer acquisition.- Planning, developing and executing successful ideas and campaigns for key customer acquisition - Campaign Review, Analysis, Agency management -Work with Agency and Busniess Team To achieve their goal with marketing

Responsible for developing marketing & communication strategies for clients across various Industry verticals & establishing a strong presence for EST all the while building business organically & deploying our core service function of marketing & communication solutions, exhibitions & event management. Additionally, responsible for managing relationships with clients& managing the entire sales & operations of the unit while driving the top & bottom-line targets, Managing & driving campaigns from conception through to execution with a constant focus on driving profitability.Key Achievements Include:1. Grew the entire unit by 200% over a period of 3 years2. Identified significant growth opportunities in various industry verticals Increasing annual revenue YOY to ensure service portfolio & office growth 3.Handled Events and promotions on a large scale

1. Event Management 2. Btl Activation 3. Procurement 4. Lead generation

Roles & Responsibilities:Plan & Implements BTL Strategies.Planned and executed promotional activities in several touchpoints – Malls/Markets / Retail shops - in-shop activity /Canter ActivationEvent management & Production – Corporate & promotional events like Product launchings, Trade Shows, and exhibitionsManaging budget, analyzing cost estimates and vendor management Surveys on hotels and Shopping Malls, lay-outing.Internal coordination for the design Prepare Master checklist, and production checklist.Coordinate with set up on the venue.Clients Handled: LAKME, SAMSUNG, ADIDAS, INDIAN EXPRESS, SONY, HUL, AMAZON

Roles & Responsibilities:Coordinate with agency & execute all internal events and promotions . Audit of Retail Stores1Responsible for developing and implementing effective Trade Marketing & Key Accounts “Go to Market” strategies collaborating with Brand & Regional Trade Marketing Teams to achieve sales, market share & profitability.Responsible for developing & implementing on-ground regional launch strategies for Hp Laptops /DesktopsProgram Mission to make HP Laptops & Desktops “Simple to Buy” for a walk-in at Retail Scale up the Retail Management Program to the next level through Strategic Touchpoints Creative Elements Operational Plan & ProcessesShop branding –Glow Sign Board, Flange, Facade Branding, Standee/Cutouts, Banner/Thematic Arch Gate/Stickers, Thematic Product Display, Branding at Purchase Points, Glorifier, Crowner / Header Board Screen Saver, Dealer Recognition Display, Thematic POS Elements, Customized Fixtures / Stands / Display UnitsProduct Display Mapping, Brand Visibility Mapping, Plano-gram Adherence Mapping Compiled statistical information for special reportsAudit – daily, weekly, and monthlyPreparing presentation of merchandise requirement and logistic arrangement Product Placement & distribution chartHandling team of promoter and merchandiser Tracking the sales performance store wise

1.Event Management 2.BTL activation 3.Audit4. Market research 5.Retail Branding 6. Lead Generation & Sales