Responsible for developing and implementing a comprehensive marketing strategy for Robert Half that aligns with global, APAC, and Japan-specific strategies. In this role, I act as a liaison between the global and APAC marketing teams and the Robert Half Japan sales teams. Key responsibilities include generating high-quality leads through inbound and outbound marketing efforts, orchestrating campaigns (events, channel marketing, market research, advertising, market segmentation, social media, PR, database development, and digital marketing), and managing customer acquisition, retention, and key account programs.• Lead planning, development, and execution of customer segmentation and demand generation strategies, focus on enhancing performance outcomes. • Ensure programs align with sales priorities and objectives.• Collaborate with APAC marketing teams, vertical subject matter experts, and Japan’s leadership and sales teams to identify key accounts with significant potential for acquisition, retention, and growth.• Develop targeted marketing programs to drive strategic engagement with Robert Half. • Plan and execute impactful solution and service launches in Japan.• Partner with the APAC central marketing function to localize assets and activities for the Japanese market, including PR, marketing communications, digital/web efforts, and branding.• Work closely with the Japanese leadership team, sales teams, APAC Marketing Operations, and APAC Sales Operations, leveraging marketing automation and CRM tools (Domo, Salesforce) to measure and track lead performance.• Optimize annual budget allocation to maximize prospect discovery and pipeline growth through key marketing strategies in Japan. • Utilize data-driven insights and continuous optimization to ensure investments are aligned with broader regional goals.• Provide leadership to the local marketing team while collaborating with global and APAC marketing teams to ensure strategic alignment and execution.

• Official TV station for the Atlanta Convention & Visitors Bureau• Produced television commercials for the Atlanta Mayor’s Office, ACVB, Georgia Aquarium, World of Coca-Cola, Stone Mountain Theme Park, College Football Hall of Fame, SweetWater Brewing Co., Westin Peachtree Plaza, Hilton, Fifth Group Restaurants, etc.

• Responsible for new business development, North & South America• Trade shows: International POWWOW Las Vegas 2013 & Expotur Costa Rica 2013

• 2x Recipient “Online Marketing Partner of the Year” Award (2010, 2011)• Trade shows: International POWWOW San Francisco 2010 & International POWWOW Los Angeles 2011