Satyashil Rangare Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

- Responsible for leading two verticals in Godrej in the capacity of Head of Marketing Automation and Call Center - Develop and implement marketing automation strategies using various channels such as email, SMS, WhatsApp, Chatbot, and website notifications.- Integrate marketing technology tools such as CRM, call center, and data sources to streamline lead generation, increase traffic on website and optimize campaigns for re-targeting.- Support essential marketing operations initiatives using Salesforce and Plumb5, including managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.- Plan, implement, manage, monitor, and upgrade the brand website during new project launches. Update automated workflows and chatbots for customer acquisition and onboarding, and troubleshoot website, chatbot, and landing page issues.- Collaborate with stakeholders and regional SPOCs at the call center to deliver direct sales targets on a weekly, monthly, and yearly basis

Mumbai, Maharashtra, India

- Heading the customer communication program for YES BANK both for New customer acquisition and the Existing customers using Adobe campaign.- End to End strategy development, planning, and execution of organic campaigns for web and App.- Lead the digital transformation initiative leveraging Adobe's marketing automation suite (Campaign, Analytics, and Target) to push prospects down the conversion funnel and generate and nurture leads to paying customers.- Use marketing analytics to draw meaningful business insights and channel activities to meet marketing objectives.

Mumbai Area, India

- Spearhead customer planning strategies & consulting assignments, account planning and project management for various brands- Develop program for the customer acquisition, build customer strategy frameworks, plan out campaigns program and measurement techniques of the of campaigns.- Adding intelligence to regular data and analytics driven campaign program, reporting & provide optimization recommendations- Responsible for selling and delivering consulting engagements, tailor made solutions to the customer by understanding the business requirements and transitioning into an actionable program

- Implemented a centrally located Marketing Automation tool for India and International Market for a leading automotive client in the two-wheeler segment- Created and implemented a highly targeted customer life cycle (PLC & CLC) program for customers and consistently maintained high campaign performance metrics- Created highly targeted marketing campaigns with the objective of customer acquisition using Email / SMS / Call engagement/ Push notification- Collated the data from 10 sources to be used as a single repository, acting as the customer's single view with all the feedback data used for reporting.- Developed an approach to find out the customer lifetime value which ran across business units followed by RFM segmentation to find the profitability of the customer across business units- Successfully conducted the product launches with a 10% lift from the online channel and the program with a 12% lift in the overall registrations.- Developed and implemented the lead management program in the call center with a lift of 10% on the online customer acquisition integrated through Microsoft Dynamics CRM.

Mumbai, Maharashtra, India

- Created the sales and marketing strategy and fully functioning process to capture the leads and measure the pipeline- Established processes to consistently engage with prospects across various channels; built collaterals, and conducted corporate events.- Year long brand awareness-building and marketing campaigns contributed to almost 3X customer acquisition Delivered 16% revenue growth in FY 15-16 by acquiring 4 new clients and growing the existing base in the international market- Successfully conducted 5 Marketing events across India Data-driven CMO, including Cequity’s event Customer Centricity World

Bengaluru Area, India

• Gather and analyze intelligence from the proprietary system to determine social media opportunities and competitiveness.• Develop smart, integrated, research-based reports and presentations to enhance Simplify360’s reputation as a consultant and partner with clients• Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services

Bengaluru, Karnataka, India

- As Technology Specialist, led a team of 4 members and realigned the internal practitioner portal of 5 business units and designed the process flow for the realignments and mapping in the knowledge portals for the next 2 years- Worked as the Community Deployment specialist in IBM Social Media Tool to design a new template and created 13 communities for more than 20 Application Innovation Services Projects- Configured 4 knowledge platforms with 1500 entries in the IBM portals for auto tagging and search optimization

Master Of Business Administration (Mba), Business Administration And Management, Marketing

Majored in Marketing and minored in Operations and IT

Bachelor Of Engineering - Be, Electrical, Electronics And Communications Engineering

Bachelor'S Degree, Electrical, Electronics And Communications Engineering

High School, Mathematics And Science