As a Freelance Marketer, I help clients achieve their marketing goals through creative and effective strategies that drive campaign success. I have a BBA in Marketing from San Jose State University, where I learned the fundamentals of market research, online advertising, and copywriting.Previously, I was the Marketing Director at Illiminate, a digital marketing agency that specializes in creating engaging and personalized content for various industries. There, I led a small team and oversaw the development and execution of multiple campaigns for clients, resulting in increased brand awareness, lead generation, and conversions. I also leveraged my copywriting skills to craft compelling and relevant messages that resonated with the target audience and aligned with the client's vision and values.Before that, I was the Field Marketing Leader at PathWater, a sustainable bottled water company that aims to reduce plastic waste and promote environmental awareness. I was responsible for planning and implementing field marketing activities, such as events, demos, and partnerships, that increased customer engagement and loyalty. I also used my online advertising expertise to optimize the company's digital presence and reach, using platforms such as Google Ads, Facebook Ads, Hootsuite and more.