In two years, helped The Jacket Maker, an e-commerce startup, to craft a story which brought authenticity to the business and relatability among their US-based audience.Spearheaded the traffic-ops for thejacketmaker.com using various digital marketing channels, both organic and inorganic.Content and Creatives: Lead the initiative to generate and revamp the content and de-clutter the creatives for The Jacket Maker website.a. Branding & StoryTo shape and reposition the brand story which brings authenticity and resonation among the target audience and existing customers.Re-positioned The Jacket Maker as a direct-to-consumer brand which sells premium leather jackets and outerwear worldwide. Defined the brand promise and developed the brand book, guidelines, and identity.b. Traffic - OpsTo increase The Jacket Maker’s website traffic using various Digital Marketing channels. SEO: Did On-page and Off-page optimization to improve the search rankings on important keywords. For instance, on the main keyword ‘Men’s Leather Jackets’, got The Jacket Maker’s website from the second page to the first page on the top spot.Performance Marketing (SEM/PPC): Developed ad campaigns for prospecting and retargeting on Google and Facebook. In my best campaign, converted cart-abandoners with Slideshow Dynamic Ads and generated ROAS of 1268%. Newsletter/CRM: Created a strong, relevant database of 30,000 email subscribers. Generated average monthly sales of $5000 by rolling out newsletters through MailChimp.Influencer Marketing: Organized various brand awareness campaigns through Instagrammers, Youtubers, and Bloggers. Results: Doubled the website traffic from 20,000 monthly users to 40,000 users; 100% increase in website monthly traffic, which lead to a great increase in monthly sales numbers.c. Community MarketingSecured placements and coverage from major top-tier publications such as Forbes, Business Insider, Thrive Global, Investor Place, Nasdaq, and Yahoo.

Responsibilities:- Designed the Foodclub’s website and app user interface for smooth order processing and keeping customer experience in mind.- Developed a comprehensive content strategy, including social media, with short and long term goals. - Managed the full 360 workflow of content creation - Videos, stills, animations, written articles and live events.- Optimized On-page written and visual content with SEO in mind.- Developed strategic content pieces through individual research and managing in house and third-party agencies.

Responsibilities• Dealing with clients’ and keeping them satisfied with great service.• To create interesting and engaging content.• Writing informative articles and blog-posts; fitting clients’ demands.• To ensure timely completion of projects by working closely with other members of the team.