Saugat Kumar Baanerjee Email and Phone Number
Seasoned Marketing and Business Development professional with over 15 years of experience working in the telecommunication, broadcasting and advertising industry proficient in above the line marketing.Currently serving as the Director at OnTrack System and Support Pvt. Ltd., a new-age media consulting agency that crafts innovative strategies to maximize impact. Unlock your brand's potential in local and national markets and offering clients direct access to target audiences via a plethora of time-tested and bespoke solutions across all media (new and traditional) platforms.Having worked with Reliance Broadcasting Network and AIDEM Ventures, my portfolio of television brands include Food Food, Kolkata TV, Kalinga News, Rose TV and other local channels. Sustained brand success through ATL media planning, marketing operations, customer relations and expertise in advertising campaigns for greater ROIs.Completing my Master in Business Administration from IBS KOL, I'm a fitness enthusiast and a travel-geek with various accolades for strategic management, channel partnerships and team leadership throughout my career.
Ontrack
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DirectorOntrack Apr 2022 - PresentIndiaBuilding a visionary media-tech platform that will challenge conventional models across global TV, Print, Radio and Outdoor channels. Redefining industry standards on how businesses approach advertising and radically transforming advertising revenue models to unlock new opportunities for global brands. -
Business Head- TelevisionAidem Ventures Pvt. Ltd. Apr 2018 - Apr 2022Gurgaon, Haryana, IndiaAssets : Food Food , Kolkata Tv , Kalinga News , Rose Tv
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Regional Head - NorthAidem Ventures Pvt. Ltd. Nov 2015 - Mar 2018Assets : Kolkata Tv , Kalinga News , Music F , Rose TV , Jaya Tv network , Flowers Tv , Dangal & Bhojpuri cinemas .
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Sales Head - DelhiReliance Broadcast Network Nov 2014 - Oct 2015Business Development, Team Management , Develop new processes consumer Insight & Need Mapping . -
Sales Head - Mumbai Key AccountsReliance Broadcast Network Apr 2013 - Oct 2014Responsible for Business Development from Key accounts in Mumbai through a Team of 3 Account Managers and 1 Associate Group Head . Busines develoment includes selling 360degree Impact properties , AFP ,Sponsorship & Regular FCT business through Onground , Radio & TV meduim . -
Sales & Marketing Manager - Vbs ( Corporate)Vodafone Feb 2007 - Apr 2013Mumbai , India6 years in Vodafone with rich experience in channel sales & management , Account Management , national events & Trade shows & Sales operations for SME business in 6 circles .
Saugat Kumar Baanerjee Education Details
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Marketing -
Sales, Distribution, And Marketing Operations, General
Frequently Asked Questions about Saugat Kumar Baanerjee
What company does Saugat Kumar Baanerjee work for?
Saugat Kumar Baanerjee works for Ontrack
What is Saugat Kumar Baanerjee's role at the current company?
Saugat Kumar Baanerjee's current role is Director @ONTRACK | Your Media Growth Accelerator | Offering clients direct audience access via multi-platform solutions | Ex - Vodafone | Ex - AIDEM Ventures | Ex - Reliance Broadcast Network Ltd.
What schools did Saugat Kumar Baanerjee attend?
Saugat Kumar Baanerjee attended Icfai Business School, Manipal Institute Of Management, Mahe, Manipal.
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