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Saugat Kumar Baanerjee is listed as Director @ONTRACK | Your Media Growth Accelerator | Offering clients direct audience access via multi-platform solutions | Ex - Vodafone | Ex - AIDEM Ventures | Ex - Reliance Broadcast Network Ltd at ONTRACK, based in Gurgaon, Haryana, India. AeroLeads shows a matched LinkedIn profile for Saugat Kumar Baanerjee.
Saugat Kumar Baanerjee previously worked as Director at Ontrack and Business Head- Television at Aidem Ventures Pvt. Ltd.. Saugat Kumar Baanerjee holds Master Of Business Administration (Mba), Marketing from Icfai Business School.
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Seasoned Marketing and Business Development professional with over 15 years of experience working in the telecommunication, broadcasting and advertising industry proficient in above the line marketing.Currently serving as the Director at OnTrack System and Support Pvt. Ltd., a new-age media consulting agency that crafts innovative strategies to maximize impact. Unlock your brand's potential in local and national markets and offering clients direct access to target audiences via a plethora of time-tested and bespoke solutions across all media (new and traditional) platforms.Having worked with Reliance Broadcasting Network and AIDEM Ventures, my portfolio of television brands include Food Food, Kolkata TV, Kalinga News, Rose TV and other local channels. Sustained brand success through ATL media planning, marketing operations, customer relations and expertise in advertising campaigns for greater ROIs.Completing my Master in Business Administration from IBS KOL, I'm a fitness enthusiast and a travel-geek with various accolades for strategic management, channel partnerships and team leadership throughout my career.
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India
Building a visionary media-tech platform that will challenge conventional models across global TV, Print, Radio and Outdoor channels. Redefining industry standards on how businesses approach advertising and radically transforming advertising revenue models to unlock new opportunities for global brands.
Gurgaon, Haryana, India
Assets: Food Food, Kolkata Tv, Kalinga News, Rose Tv
Assets: Kolkata Tv, Kalinga News, Music F, Rose TV, Jaya Tv network, Flowers Tv, Dangal & Bhojpuri cinemas.
Business Development, Team Management, Develop new processes consumer Insight & Need Mapping.
Responsible for Business Development from Key accounts in Mumbai through a Team of 3 Account Managers and 1 Associate Group Head. Busines develoment includes selling 360degree Impact properties, AFP,Sponsorship & Regular FCT business through Onground, Radio & TV meduim.
Mumbai, India
6 years in Vodafone with rich experience in channel sales & management, Account Management, national events & Trade shows & Sales operations for SME business in 6 circles.
Activities and Societies: Was part of the colleage Marketing Group and have conducted and participated in several Events during my.
Activities and Societies: Rotract club , Played cricket for MIM , Headed the operational committe of Parichay ( Management Fest )Graduated.
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Saugat Kumar Baanerjee works for ONTRACK.
Saugat Kumar Baanerjee is listed as Director @ONTRACK | Your Media Growth Accelerator | Offering clients direct audience access via multi-platform solutions | Ex - Vodafone | Ex - AIDEM Ventures | Ex - Reliance Broadcast Network Ltd at ONTRACK.
Saugat Kumar Baanerjee is based in Gurgaon, Haryana, India while working with ONTRACK.
Saugat Kumar Baanerjee has worked for Ontrack, Aidem Ventures Pvt. Ltd., Reliance Broadcast Network, and Vodafone.
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Saugat Kumar Baanerjee holds Master Of Business Administration (Mba), Marketing from Icfai Business School.
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