Saugata Nanda Email & Phone Number

Gurgaon, India

1). Business Management: Conceptualizing & implementing competitive strategies for generating sales, developing and expanding market share towards the achievement of revenue & profitability targets.2). Distribution Management: Managing and controlling the entire distribution network (Distributors, Dealers, Retailers, Whole sellers) to achieve revenue volume, ensure deeper market penetration and improved market share. Quarterly evaluation of all distributor’s achievement, commercial performance, business contribution. If necessary segmenting and appointing new distributor.3). New market development: Recognizing the market potential and establishing financially strong and reliable channel partners in Tier 2 and Tier 3 cities for deeper market penetration and improved market share.4). Team Management: Handling a team of 5 Area Sales Executives. Providing direction, motivation & training to the field sales team to ensure efficiency and meeting of individual & group targets. Monitoring the performance of team members against certain parameters- budget achievement, retail coverage, shop branding, promotional activity, distributor management, customer service. Creating and maintaining a healthy & creative learning environment.5). Sales Support: Formulate and implement trade schemes and promotional offers as per market scenario and competitor activity.6). Operation Management: Accountable for marketing intelligence, monitoring competitor activities, analyzing result of trade promotions/schemes/contests to ensure healthy business growth. Ensure strict adherence to company policy and guidelines at all level and also ensure accuracy of all reports and submit them as per deadlines.7). Branding Activity: Ensure strong brand visibility, developing and implementing marketing plans with focus on local area advertising, branding and other promotional activities like Retail Seminar, Glow Sign Board, Road Show, Display shelf, OOH campaign.

New Delhi Area, India

1). Accountable for the entire process of Sales, marketing and administrative operations in the assigned territory.2). Establish and ensure smooth functioning of distribution channels, which include Super Stockiest, Distributors, Wholesalers and Retailers.3). Formulating business strategies to enhance top- line and bottom-line growth, budgeting & also meeting business targets. 4). Developing new markets & new areas of business growth with support from channel partners for deeper market penetration.5). Conduct regular meeting with channel partners for implementing the company distribution, pricing, product placement and sales promotion strategies.6). Periodic evaluation of distribution reach, commercial performance and if necessary segmenting and appointing new distributor.7). Lead a team of Area Sales Executives (ASE) and Sales Officers (SO) and ensuring effective utilization of resources.8). Conduct review meetings on monthly basis and review the efficiency of each ASE and SO as per predefined objectives.

New Delhi Area, India

1). Sale of conferencing and Audio/Video solution products through channel partners (Dealers, Distributors and Resellers).2). Managing Sales & Distribution Network and appointing new channel partners resulting in deeper market penetration and reach.3). Achieving business targets- Sales Volume, Credit control & replenishment of Stock as per norms.4). Interfacing with clients for understanding their requirements & suggesting the most viable solutions / products and cultivating relations with them for customer retention & securing repeat business.5). Building and maintaining healthy business relations with major clientele and ensuring maximum customer satisfaction by ensuring timely delivery of goods & efficient after sales services.6). Analyzing & reviewing the market response/ competition and communicating the same to various teams for developing sales strategies for accomplishment of the business goals.7). Co-ordination with departments such as Manufacturing, Marketing, Service, Marketing Operations etc.

Master Of Business Administration (M.B.A.), Marketing, Advertising, Public Relation, Supply Chain Management, 1

Activities and Societies: Management Quiz, Debate, Management Games, Cricket, Presentation

Bachelor'S Degree, Bachelor Of Computer Application, 1

Activities and Societies: Member of College Cricket Team, Football Team

High School, Science, English, 2