Saul Aurelius Babas Email & Phone Number

Strategic and CreativeSenior Marketing ProfessionalI am a marketer passionate about creating that connection between people and brands in ways that make consumer experiences unique and memorable.My experience includes driving success for global and local brands such as Nestle, Subaru, Goodyear, Coca-Cola and Century Pacific Foods.20 years of experience in marketing and channel strategy setting, new product development and portfolio alignment. Recognized achievements in spearheading launches in the car industry that has significantly impacted category leadership, volume and business growth performance and outshining competition.Strong sense of accountability and team work that fosters a culture of result orientedness.KEY COMPETENCIES:Strategy and Tactics Development and Execution Consumer InsightingProduct and Marketing StrategyProduct LaunchesDigital MarketingMarketing Campaign Design Events MarketingP&L ManagementShopper and Channel Marketing

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  General Manager - Sales And Marketing (Mazda Philippines)

  Bermaz Auto Berhad

  Feb 2022 - Present - Makati, National Capital Region, Philippines

  Drive improvements on sales planning process and business efficiencyBuilding sustainable and profitable business of the dealershipOversees the company’s strategic long-term plan, brand and product strategy Work cross-functionally and collaborate on projects with business partners to drive sales output and business insights Collaborates cross functionally with key departments to ensure alignment and overall business profitability