Attended Glasgow Caledonian University, UX Design & Research.Founded my own company, developed a zero-to-one GTM process.Implemented Jira - Salesforce API, improving client NPS scores and reducing escalations.Collaborated to improve sales team operations, data accuracy, conversion rates, and CRM management.Conducted PESTLE and SWOT analysis for market research.

Managed partnership relationships and go-to-market strategy for SaaS API automation product integration, including successful collaboration with WeWork resulting in 3,000 new applications.Managed launch, conversion rate optimization testing, and customer journey mapping for Vouch Perks Page, enhancing user adoption and digital marketing to improve traffic 150%.Partnered cross-functionally, developing and implementing training SOPs, and customer success playbook to launch and onboard strategic partners, increasing retention and NPS scores 15%.Applied key UX testing initiatives to enhance chatbot messaging and flow, reducing response time 56%.Managed data analytics. Leveraged Excel macros, pivot tables and dashboards, to extract market insights, operational data and findings into understandable tables, graphs, and written reports for enterprise partners.Integral member of the Marketing team, designing collateral, sales training, and GTM rollout schedule.Developed territory and strategic account plans, implementing customized solutions, including API integration.Developed and maintained relationships with key partners, monitoring business plans and renewal strategy.Conducted research and attended industry events to analyze marketing trends, competitor activity, and market developments to identify potential partnership opportunities.

Managed and coached a team, driving expansion initiatives and product adoption.Led high-quality go-to-market SaaS digital marketing strategy, leveraging market trends, data analytics, and presenting product demos to grow Upside's footprint from 1,500 to 40,000+.Managed Power BI data. Leveraged Excel macros, pivot tables and dashboards, to extract market insights, operational data and findings into understandable tables, graphs, and written reports for enterprise partnersCollaborated on an agile cross-functional team to implement partner enablement plans, developing operational playbooks and SOPs for Product and Sales team, reducing inbound escalation tickets and churn 22%.Collaborated with Product, Customer Success, and Location Data teams to develop robust customer data presentation tools through Tableau for multi-door restaurant chains.Collected, Analyzed, and extracted data from sales events to visualize actionable insights and improve marketing initiatives for consumer adoption, increasing order volume 64%.

Key Accomplishments:Identified need and researched solution for Enterprise CPG API confirmation, ran point as Project Manager on integration product, resulting in 40% increase in YOY volume.Collaborated with the Revenue Operations to improve automated billing process, applying SQL query to identify overlap and reduce outstanding AR collections from $800K to $150K in three months.Managed Tableau data insights on app confirmation, troubleshooting the process to improve adoption and decrease rejection rates 70% by implementing an SMS channel product.Key Tasks:Prepared and presented executive team QBRs, developing CPG relationships to understand needs, analyze data-driven insights, consult on product solutions, and act as Voice of the Customer for growth strategy.Program Manager for Carbon Emission calculator, presented data findings to clients in upsell proposals.Managed and coached a team of 5 direct reports to ensure customer satisfaction, retention, and account growth.Worked on agile cross-functional teams to develop playbooks on product implementation, clientonboarding, and Salesforce CRM account reporting for Enterprise clients.Developed territory and strategic account plans, while managing day to day tasks and de-escalations for portfolio.Monitored revenue and marketing performance across brands, optimizing app adoption and customer loyalty.

Managed and coached a team to maximize profit, ROI, and logistics.Coordinated launch, hand-off, and onboarding for 23 Enterprise restaurant chains resulting in 127% growth.Designed and implemented franchise expansion, leveraging executive relationships and Tableau dashboard reporting to detail end-to-end performance metrics for clients, increasing revenue $4M a month.Provided strategic insights and recommendations for new target markets, expanding footprint 1000+ doors.Piloted affiliate marketing program with Snapchat, increasing app orders 220%.Made system optimization recommendations, improving client onboarding, resulting in 127% growth.Prepared and presented executive team QBRs, developing relationships and analyzing data-driven insights on sales performance to understand client needs, and consult on product solutions to increase engagement.Built and analyzed data dashboards, pulling on-demand reporting for Enterprise partners.Managed a team of 4 direct reports to track partner KPIs, ensure customer satisfaction, retention, and growth.Developed and maintained relationships with key partners, resolving product and customer issues quickly.

Drove annual sales for a territory generating over $4.2m with accountability for managing the success of long-term client accounts. Developed strategic plans based on industry trending and market segmentation to improve growth within existing accounts and new business development.Key Accomplishments: • Increased corporate revenue by $1m+ while improving the customer base.• Routinely exceeded monthly sales quotas, averaging 150%+ to goal in 2017.• As a direct result of account wins, promoted to the Enterprise Team in 2017.

▪ Managed a team of 3, enhancing the sales and profit of the branch through sales and operational execution.▪ Complete ownership and P&L accountability for a store that produced over $1m in annual sales.▪ Set, monitored and followed up on productivity goals and KPIs for the branch, maximizing sales and profitability.▪ Awarded top sales manager in Chicago.▪ Achieved a consistent ranking in the Top 10 of Sales Managers for the Chicagoland area.▪ Negotiated and secured local business accounts for annual corporate travel.▪ Proactively worked to grow sales by over 20% year-over-year.

Worked cross-functionally to manage AmeriCorps disaster response efforts from the Disaster Relief Center in Joplin, MO; coordinated 500+ volunteers on a daily basis. Provided emergency response training to community members. Developed and implemented a social media platform for the organization.Key Accomplishments: • Served as a Trusted Advisor to FEMA during the Joplin Tornado Relief efforts and contributed towards the city saving over $3m in aid relief.• Completed over 2k volunteer hours in just 11 months.

Trained new team members to use POS System. Coordinated multiple orders and accurately serve our valued patrons.Established a cliental and mastered costumer service skills and multi-tasking.Increased sales and created promotional ideas for the company.

Provided administrative support for accountants on staff.Analyzed the financial situation of patrons receiving assistance from the program.Conducted informational consultative interviews with each patron. Organized and analyzed the necessary documents needed for each tax return.

Illustrated the mission of CHCM in Business-to-business Sales.Successfully brought sales back to pre-recession levels.Initiated Business-to-business Sales calls.Re-designed and re-organized the company website.Developed applications to assist the vital marketing needs of clients and co-workers.Expertise with MS Office Suite