Studio SK specialises in building and scaling businesses by creating new brands, reimagining customer experiences, and leading digital transformation. As Studio SK I lead a team of innovators, designers, engineers, operators, and creators. Our collective focus is on reimagining brand experiences to create exceptional outcomes for our clients. Studio SK brings a strategic, results-driven approach to everything we do. My agency has worked with clients in a range of industries including Food & Beverage, Hotels and Startups.

I am responsible for various tech projects, roadmaps, costings, and rollouts. I manage external developers and collaborate closely with the internal tech team to drive the implementation and rollout of critical systems, including loan origination and management. At the ALTX Group, I report directly to the Chief Operations Officer.

Led the operational transformation and product strategy for Culinary Wonderland, including rebranding into a new, vibrant identity. Worked closely alongside the founder to scale the business, partnering with a startup accelerator to refine and execute the process. Additionally, I created compelling content in collaboration with over 100 chefs worldwide and established the product management and development team functions to ensure seamless execution and long-term growth.

Worked on the development of a digital guest experience for TFE Hotels’ international hotel brands. This included scoping and implementing innovative digital solutions by collaborating with internal teams and external vendors to improve guest interactions and operational efficiency.

As COO of Chargrill Charlie’s, I transformed a small, stagnant eight-store food chain into 20 stores and developed systems that will enable it to scale in the future. Chargrill Charlie’s was sold to Private Equity in 2023. To achieve this, I implemented backend operations, built franchise systems, designed a digital brand, curated a cult-worthy following, developed in-house custom technology, created unique products, and built an incredible team environment with extremely loyal customers. Over this period, I was fortunate to develop skills across all business areas. However, the five areas that have become my core skill sets include operations, brand, marketing, tech, and team.

As Marketing Director, I led the strategy, design, build and implementation of all the technology, online ordering and loyalty. One of the most impressive accomplishments I achieved was conceptualising and executing the viral app game ‘Feeding Frenzy’. It brought in millions of new untapped customers and opened a new market, students, who played the game to unlock discounted and free product.

As a marketing consultant at Altx, I worked on the EDM strategy, design, and execution for a new digital product. I also developed a range of promotional items for investor conferences and events.

Concept and development of IT projects

Sales and Marketing of Promotional Products, to companies including TFE Hotels and Seafolly.