Saul Rasco Email & Phone Number

Los Angeles, California, United States

Greater Los Angeles Area

• Developed and executed company vision and creative direction aligned with client goals and brand objectives, resulting in a 200% increase in asset production while reducing production budget by 30% per month.
• Led all productions, ensuring consistent visual and art direction of assets including photography and videography for editorial, e-commerce, and ad deliverables.
• Proficiently managed project timelines, milestones, and budgets using industry-leading project management tools like Monday.com and Airtable, ensuring efficient workflow and successful project completion.
• Managed a team of creative specialists, providing guidance and training to optimize performance and ensure consistent brand messaging across all platforms for a diverse client list.
• Oversaw all post-production processes including retouching, color correction, and formatting, ensuring high-quality deliverables.
• Developed and maintained content calendars, ensuring timely and relevant assets aligned with marketing campaigns and client objectives.

United States

• Led creative vision and production for high-profile fashion editorials and CPG campaigns, overseeing all aspects from concept development to final delivery.
• Successfully managed two to three unique client productions simultaneously per month, ensuring on-time and on-budget completion.
• Collaborated effectively with diverse teams, including photographers, stylists, editors, and production crew.
• Demonstrated strong communication and negotiation skills to effectively manage budgets, timelines, and creative direction while booking talent, locations, and production crew.
• Developed and executed innovative and engaging content strategies for various brands, aligning with target audience demographics and brand objectives.

Greater Los Angeles Area

• Coordinated with and oversaw the creative team in the development and execution of innovative and compelling creative concepts and strategies.
• Designed a process that decreased production budgets by 25% minimum through creating best practices for production.
• Encouraged and mentored a team of designers, copywriters, and other creative professionals, driving the creative process from ideation to final execution, ensuring high-quality deliverables that meet client.
• Evaluated and measured the success of creative campaigns, utilizing data and analytics to inform future strategies and optimizations.
• Led high-level, long-lead & general campaign meetings, disseminating relevant information to coordinators and team members.

Greater New York City Area

• Develop and execute merchandise strategies for the men's category in alignment with the overall brand vision and financial goals.
• Conduct market research and monitor industry trends to identify opportunities for product assortment expansion and differentiation.
• Collaborate with cross-functional teams including design, production, planning, and inventory management to develop and deliver a cohesive product assortment.
• Manage the entire product lifecycle, from product concept and development to assortment planning, buying, and inventory management.
• Analyze sales performance, customer feedback, and market data to identify areas for improvement and make data- driven decisions.
• Work closely with visual merchandising and marketing teams to develop effective product presentations and promotional plans.

Greater New York City Area

• Successfully navigated a high-volume, fast-paced environment, consistently delivering on tight deadlines and managing shifting priorities with a proactive and solution-oriented approach.
• Managed the Creative Director's calendar, scheduled meetings, and coordinated travel arrangements, ensuring a highly productive and organized work environment for a demanding executive.
• Collaborated effectively with internal and external agencies and vendors to ensure seamless project delivery and alignment with brand goals.
• Assisted in producing and executing photoshoots, fashion shows, campaigns, and other events, requiring coordination with various departments and external vendors, ensuring flawless execution.
• Demonstrated flexibility and commitment to meet demanding deadlines, frequently working extended hours, including late nights and weekends, when necessary to ensure project success.
• Provided essential support for high-profile events and projects, requiring quick turnaround times and adaptability to changing priorities.

Greater New York City Area

• Assist the Public Relations team in executing strategic communication plans for Gucci.
• Support the team in managing media relations and press inquiries.
• Assist in organizing and coordinating press events, including fashion shows, product launches, and press conferences.
• Monitor and track media coverage and prepare reports for internal stakeholders.
• Provide administrative support such as scheduling meetings, managing calendars, and organizing travel arrangements for the PR team.