I embarked on a transformative professional journey in Dublin (Ireland) to enhance my English language skills following my time as CMO for the startup investment group. This immersive experience not only allowed me to sharpen my communication skills but also exposed me to diverse cultures and perspectives, enriching my global outlook. My time in Dublin was a pivotal phase in my career, equipping me with a valuable asset for navigating the international landscape.

As Chief Marketing Officer at timbrit, I established the International Marketing and Product strategy from scratch. I managed the Growth Marketing, Design and Communication teams.Timbrit is a technology-based startup that connects people and home professionals in a fully automated app. It was launched in several markets (EMEA & LATAM).RESPONSIBILITIES:➧ Growth Marketing strategy.➧ Definition of the strategic Marketing plan.➧ Product strategy and management.➧ Creation and management of multi-channel campaigns with a focus on demand generation.➧ SEM / PPC manager.➧ App Store Optimization (ASO) and SEO.➧ Brand Content, Inbound Marketing, PR and Communication management.➧ Management of Influencer Campaigns.➧ Business analytics, A/B testing, CRO.➧ Support the definition of the business model.➧ Reporting to CEO and Co-Founders.KEY MILESTONES:• CAC: -44% (agency vs intern).• CR: +63% (YoY).• Brand creation from scratch.• Launch of 4 markets.

Strategic devise and execution of product marketing actions for the launch of a new international marketplace.RESPONSIBILITIES:➧ Acquisition campaign management (Google Ads, Facebook Ads, Affiliate marketing, Pinterest, Spotify, Apple, Radio...)➧ Design and implementation of Email Marketing Automation (Hubspot, Mailchimp).➧ Focus on the acquisition and activation of users in the funnel.➧ Marketing Automation strategies.➧ Website and app analytics (GA4, Universal Analytics, Appsflyer, Data Studio…).➧ Strategic devise and execution of Product Marketing actions➧ Agencies and suppliers management.➧ CRM Management➧ Focus on B2C.➧ KPIs and reports development. Reporting to CMO.

HolaPepa is a new home beauty e-commerce. The idea is to bring beauty to your home with a semi-automated app and technological proposal (iOS, Android & Website).RESPONSIBILITIES:• Definition of the Business Plan and design of Product Marketing strategy.• Growth Marketing Strategy.• Acquisition campaigns: SEM and Paid Media channels.• Email and push Marketing Strategy focused on recurrence and retention.• Planning of brand content, communication and influencers.• App Store Optimization (ASO) and SEO.• New Business and B2B.TEAM RESULTS IN 2021:• CPA: -38,9% (YoY)• ARPU: +42% (YoY)• Recurrence: + 38% (last six months)

Responsible for the international marketing strategy (9 markets). My main goal was to boost business growth by understanding customer needs.KEY RESPONSIBILITIES:• Acquisition campaign management (Google Ads, Facebook Ads)• Product definition and strategy.• Market and customer research.• Email Marketing campaigns.• A/B testing and landing page optimization.• Analytics with Google Analytics.• CRM (Zoho, Salesforce).• On-page SEO.

RESPONSIBILITIES:• Execution of growth actions intended to attract users and promote the product.• Acquisition campaign management.• Support to the marketing department.• Brand identity management with partners.• Creation and reporting of KPIs.

SEO positioning specialized in Ecommerce.• Keyword research.• Link Building strategy and architecture.• Competitive niche research for Ecommerce.• Competitive analysis by sector / keyword.• CRO and website architecture.• Website analytics and SEO tools.• Business audit.