Saúl Fernández Murias Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

• Responsible for the digital strategy of Penguin Random House Grupo Editorial. • Smart Spending: Responsible for the digital investment strategy with a focus on investment optimization and the correct use of the different advertising platforms and formats. Approach of a new strategy focused on the consumer that has optimized our investment by 40%.• Responsible for the campaign measurement strategy, the configuration of the measurement plan and the correct analysis of metrics and KPIs… Show more • Responsible for the digital strategy of Penguin Random House Grupo Editorial. • Smart Spending: Responsible for the digital investment strategy with a focus on investment optimization and the correct use of the different advertising platforms and formats. Approach of a new strategy focused on the consumer that has optimized our investment by 40%.• Responsible for the campaign measurement strategy, the configuration of the measurement plan and the correct analysis of metrics and KPIs to achieve the objectives set. • Content Marketing: Driver and responsible for content generation projects with focus on consumer, trends and search terms. Responsible for all digital assets and platforms for Spain.• Responsible for the Affiliation strategy.• Capture, analysis, exploitation and retention of our first party data as one of the most valuable assets for the company.My main objective: to place the consumer at the center of our marketing strategy and to focus all the team's efforts and resources on getting to know him as much as possible, listening to him and learning from him. All projects and developments have been driven from there. Show less

Barcelona

• Creating, planning, executing the Social Media strategy.• Responsible for the investment strategy on Amazon (Amazon Advertising).• Responsible for paid campaigns strategy: Google Ads, Meta, TikTok, Twitter, Pinterest, etc.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Manage leads capture strategies and campaigns.

Barcelona Y Alrededores, España

Responsible for all digital strategy and communication for Spain in a subscription model. Highly focused on customer acquisition and loyalty.-Performance Marketing: In charge of defining a digital communication plan to get new clients by using different formats and ways of attracting new clients. Always focused on optimizing the CPA to the maximum.-Social Media Strategy: It is also very important to generate a community in social networks, which is key for this company and for… Show more Responsible for all digital strategy and communication for Spain in a subscription model. Highly focused on customer acquisition and loyalty.-Performance Marketing: In charge of defining a digital communication plan to get new clients by using different formats and ways of attracting new clients. Always focused on optimizing the CPA to the maximum.-Social Media Strategy: It is also very important to generate a community in social networks, which is key for this company and for its recommendation. Content strategy and calendarization of actions.-CRM strategy & loyalty: Definition of a CRM strategy based on personalization and close communication with our customers. We managed to turn this channel into the main channel for attracting new registrations (and the most profitable) thanks to different pillars:o A strategy to attract high quality registrations to our database.o Offering a very high added value in all our communications.o We also offer access to great promotions and exclusive offers.International Coordination with Weight Watchers International. Show less

Barcelona Area, Spain

- Responsible for developing a distinct online presence by attracting high numbers of internet followers and conversions investing in S.M. advertising through social media channels such as Facebook Ads and Twitter Ads. - Plan, deliver and monitor all the CRM strategies/ communications across the company encouraging customer retention and customer loyalty. (Management tool: Salesforce/ Exact Target)

Barcelona Y Alrededores, España

Event planner and Social Media manager in Musicaclick S.L., first musical-social network in Spain.

Master In Internet Business, Mib

Gran experiencia cursando el Master in Internet Business en ISDI el cual supuso un punto de inflexión en mi carrera profesional y del que.

Digital Marketing & E-Commerce, Marketing

Postgrado En Social Media & Community Manager, Social Media

Licenciatura, Publicidad Y Relaciones Públicas