Launched Truth & Hair in 2024 to redefine the way consumers approach haircare. Our hair product range is designed to simplify choices for consumers and to cater to three different hair types: straight, wavy, and curly. Our real innovation lies in our commitment to skinification of hair i.e. treating the scalp with the same importance as facial skin.Along with Truth & Hair, I have over 5 years of experience as a co-founder and chief executive officer at NYNM, I am passionate about building premium natural hair products. My mission is to empower customers to understand their hair type and embrace their hair naturally, by offering them a curated selection of premium brands.