Design social media graphics for member support, member engagement and digital communications.

· Spearhead the development and implementation of strategic consumer marketing strategies and initiatives for clients to meet their needs.· Conduct extensive and incisive analysis into data through employment of data management and analytics tools, tracking and monitoring KPIs and utilizing insights to maximize engagement and lead generation.· Operate with a strong and ongoing focus on consistently meeting and exceeding customer marketing goals and objectives.· Lead the effective execution of digital channel management activities across a wide range of social media platforms, generating a 22,000% increase in reach and amassing 3,200% in net follower growth on Facebook within 2 months for a B2B client.· Perform the tailoring, customization, and adjustment of solutions in support of brand identity for client organizations to ensure success.· Serve in an integral role by overseeing and executing marketing content development and marketing innovation activities.· Played a key role by leading the design and development of engaging graphics across social media platforms and direct mail, significantly enhancing brand visibility and audience engagement.· Undertook and completed Google Ads campaigns across Display, Search (SEO), and YouTube, leading to a CTR of 7.7% and CPA of $16 within the first week for a client.· Placed a strong and ongoing emphasis on driving improvements in the email experience by creating written communication and graphics for high-end email campaigns, resulting in an average CTR of 6.5% in 2 months.· Drove the development and execution of social media and newsletter initiatives with an emphasis on B2B member client promotion while integrating elements of partnership marketing to grow visibility and engagement.

· Orchestrate all elements of the effective execution of innovative integrated marketing campaigns while tracking and monitoring offline and online performance.· Administer and coordinate rebranding efforts to transform business identity and enhance the user experience to drive lead generation.· Achieved substantial success by pioneering the development of the new website on WordPress and driving a 131.7% and 121.7% increase in Facebook and Instagram reach in 5 months.· Conceptualize, develop, and implement top-quality SEO marketing plan strategies to maximize brand awareness and increase search traffic to the website, with strategies including keyword research, on-page SEO, and blog content creation.

· Led the successful execution of digital merchandising initiatives to institute improvements in online visibility and consumer interaction while optimizing product presentation and placement across digital, maximizing sales and market penetration.· Established and cultivated collaborative relationships and partnerships with influencers and eco-friendly brands to facilitate Instagram marketing, focusing on sustainability while aligning to brand strategy and growing user engagement.· Operated in a pivotal capacity by making effective monthly marketing budget decisions and performing P&L management activities, consistently meeting targeted revenue growth and business development goals.· Oversaw the creation, development, and execution of digital campaign strategies with an emphasis on brand positioning to meet business plans and development goals on the website and e-commerce.

· Navigated the organization and coordination of events for product launches and dealer trips globally with a focus on enhancing brand visibility through innovative marketing across 40 B2B and B2C events and trade shows nationwide.· Instituted significant improvements in mobile app and brand assets by performing effective agency management and leveraging the product strategy to utilize offline and digital innovations, driving a 25% increase in web traffic.· Directed all aspects of viral online video campaigns that generated more than 211M views and significant media attention, including writing briefs and partnering with sales and business planning teams, maximizing online user engagement.· Executed market and customer research across over 120 retail stores and conducted in-depth analysis into results to improve branding and customer experience and pinpoint industry trends.

· Managed services marketing activities both digitally and offline.· Conducted comprehensive analysis using quantitative and qualitative research, engaging with over 500customers and service providers to understand stakeholder perceptions and inform strategic decisions.· Conducted competitor benchmarking to identify best practices, growth opportunities and enhancecustomer-focused services.

Wrote travel related articles for the website.

Was a part of the Campus Connect Program of 'Shiksha.com’, an online education portal and represented MICA

• Worked on templates for procuring information for Siemens India employee newspaper and other internal media• Handled the editing and layout support tasks for Siemens 'Sansar' – Siemens India employee newspaper• Researched for ideas and innovations for employee engagement• Mapped stories and reporters in various business publications – for pitching news relevant to Siemens• Handled the ‘World Environment Day’ campaign of Siemens on Digital Media• Carried out rural research in Maharashtra for the creation of the World Environment Day digital campaign of Siemens

Wrote articles on various topics

• Developed and managed engaging social media strategies for clients, including Club Mahindra and Kodak Collections, driving audience growth, web presence, and brand awareness. • Created and managed content for client accounts on Facebook, Twitter, and Pinterest, handling various B2B and B2C communications and executing campaigns online. • Led a successful rebranding project, implementing a new brand identity across social platforms and creating captivating online content. • Enhanced online presence through effective Online Reputation Management using tools like Hootsuite, and answered consumer queries as part of the Social Media Marketing team. • Generated creative content for social media using Adobe Photoshop and Canva, contributing to the overall strategy and execution of campaigns.

Wrote articles related to college life on coolage.in

Project work on Satellite communication at ONGC Academy: KDMIPE Campus

Editing and writing content

Wrote articles on environment related topics with an aim to create awareness about the same