- Gained C-Suite buy-in on a comprehensive UX/UI overhaul of the platform, in collaboration with the product team, key in converting 50% of prospect customers in 2022-23- Led a two-pronged digital transformation project for a customer in MEKSA, that activated 10K local channel sellers, delivering 5X premium product sales growth.- Upsold content & engagement services to country leadership of a marquee customer, bringing in USD 80K ARR, boosting overall account revenue by over 25% - Leveraged Gen AI prompt engineering to reduce lead times on key engagement processes – content creation (90%); contest design (60%); notification schemes (70%)- Hired, onboarded, and mentored five incoming CS-recruits, three of whom became high performers within two quarters.

- Led proof-of-concept for 11 unique pre-sales opportunities across verticals, alongside the company CEO, converting five into paying customers.- Deployed a plug-n-play onboarding model augmented by digital adoption software, reducing new customers’ time-to-readiness with platform features by over 50%- Collaborated with customer C-Suite to build a training program for their Kenya BPO teams; including specialized content, gamified incentives, and recognition; projected to save USD 40K OPEX annually.- Managed the platform feedback pipeline between CS & product teams, prioritizing features & enhancements leading to 15% higher CSAT scores than previous year.- Led a week-long onsite onboarding drive for 650 channel sellers of a customer in MEKSA, delivering 3X growth in product sales.

- Streamlined product training for 5K+ channel sellers across three customer markets, driving product adoption and delivering a 30% increase in MAU within 6 months.- Created ‘Streamz Champions’ by guiding the customer’s capability dev teams in MEKSA to successful platform adoption, driving 3X growth in channel visibility, and 2X greater numeric distribution – in one quarter.- Co-created best-practice playbooks & how-to documents for the product, boosting CS team & customer efficiency by 2.5X.

My primary task was the creation of creative copy, as well as content for corporate blogs, websites, and social media; across a variety of key industry verticals. I also managed content calendars to track & publish material as part of general SEO strategy.Additionally, I worked on multiple end-to-end video planning & scripting projects for client promotional requirements. I was a dedicated on-site resource for these purposes, embedding deeply with the client team/leadership.

During my month-long tenure at Creme, I was tasked with interviewing several profiles of individuals, ranging from musicians & actors, to social transformation enablers.My job involved (usually) travelling on-site to meet with, and interview people, following which I'd prepare articles for addition to the magazine.

I worked on WHR's social media presence, and other assorted content generation - press releases, photos, videos of various events, including a SANWED conference.In addition to documenting their journey & story, I also worked on the setup of their Wikipedia page.

I assisted 3 of the Account Managers with note-taking, high-level research, and other ad-hoc support. Additionally, I also contributed to brand image/concept ideation for new clients - mostly creating relevant copy.I also sat in on, and contributed to, in-depth research tasks such as feedback cold calling end consumers on behalf of clients.

A small internship before college started. I worked for brief periods in Reporting, Features, and then finally the News Desk. I performed research tasks, proof-reading, and a few interviews. I also got the opportunity to cover the annual 'Paalkhi' that passed through Pune annually pre-COVID.It gave me my first look at working life, and I even got a half-page feature article published