Technical Account Manager
Boston, Massachusetts, Us
Neuroscience Digital Advertising - we measure people's emotions and expressions unobtrusively and at scale• Assisted senior management in driving Affectiva’s first successful multimillion-dollar contract and product market launch for the global media research firm, Millward Brown• Developed Affectiva’s first client training and education series, resulting in over 300 new Client Service Associates globally • Built and maintained first-ever facial coding, normative measurement reporting database form the sixth study on, resulting in 1,500 subsequent studies and on-boarding of a multimillion-dollar client• Key player in optimizing Affectiva’s business operations and insights 4x the amount from start date (e.g., optimized reporting capabilities, online product ordering, portal and SalesForce integration, etc.)• Performed consultative facial coding analytics across various media types, such as Ad Testing, Concept Testing, TV shows, Movies, often integrated with custom solutions and datasets. • Served as a key business resource for senior management and the primary internal contact for onboarding new partners and customers • Analyzed implications and divergences of new product enhancements and releases, and briefed senior management as to potential impact on the company • Served as liaison between Measurement, Science, and Product executives in enhancement planning, and reported results to senior management. • Actively participated in public relations and marketing events, promoting company values and awareness at tradeshows, media events, and/or at client-site
