• Keyword Research: Conduct thorough keyword research to identify relevant and high-traffic keywords related to medical marijuana cards. • On-Page Optimization: Optimize the website's on-page elements to make it search engine friendly. • Content Creation and Optimization: Develop high-quality content that addresses the informational needs of users seeking medical marijuana cards.• Local SEO: Optimize the website for local search to target users in specific geographic areas. Create and optimize Google My Business (GMB) profiles for each location to enhance local visibility. • Technical SEO: Implement technical optimizations to improve website performance, user experience, and search engine crawling. • Analytics and Reporting: Monitor and analyze website performance using analytics tools. Track keyword rankings, organic traffic, conversion rates, bounce rates, and other relevant metrics to assess the effectiveness of SEO strategies.Mastering all essential SEO tools: SEMRush, MOZ, SPYFu. ASANA, Agency Analytics, WP Engine, Slickplan, Google My Business, Google Search Console, GTMetrix, WEBCEO, Yoast, AHrefs, Analytical, meticulous and quality-orientated professional with eyes for detail.

Created and built the biggest Snowmobile resource.

Local and niche companies that need high-quality results at accessible prices.• Audit Websites for SEO Issues• Conduct Keyword Research• Consult on Site-Level SEO Strategies• Conduct Page-Level OptimizationIdentify and Resolve Technical SEO Issues• Develop and Execute Off-Page SEO StrategyMonitor• Analyze and Report on SEO Performance• Built, implemented, and updated effective SEO strategies.• Collected and analyzed Web metrics such as visits, time on site, and page views per visit. Using Agency Analytics and What Coverts• Produced and submitted weekly reports outlining progress against KPI objectives. Agency Dashboards created Ranking Auditing of site errors. Mobile Google Lighthouse.• Created content strategies for digital media.• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids, and landing pages.• Identified appropriate KPIs and reported key metrics from digital campaigns. What convertsMastering all essentials SEO tools: SEMRush, MOZ, SPYFu. ASANA, Agency Analytics, WP Engine, Slickplan, Google My Business, Google Search Console, GTMetrix, WEBCEO, Yoast, AHrefs, Analytical, meticulous and quality-orientated professional with eyes for detail.

Digital Engagement Strategist, Marketing Expert (SEO/SEM/SMM), Brand Strategist & Independent Entrepreneur. Specializing in Wordpress CMSThe unique TAS approach was clear from the start: to provide comprehensive, holistic search engine optimization and online marketing strategy (including responsive website design) for regional, local and niche companies who need high-quality results at accessible prices.• Audit Websites for SEO Issues• Conduct Keyword Research• Consult on Site-Level SEO Strategies• Conduct Page-Level OptimizationIdentify and Resolve Technical SEO Issues• Develop and Execute Off-Page SEO StrategyMonitor• Analyze and Report on SEO PerformanceResponsive Website Design (WordPress)Conversion Rate Optimization (CRO)Search Engine Optimization (SEO)Link Development/Link BuildingSocial Media MarketingLocal Profile Optimization (Google+ Local, Yahoo! Local & Bing Local)Pay Per Click Marketing (PPC)Google Adwords initiativesOptimized Press ReleasesOptimized ArticlesContent MarketingVertical specialties:AutomotiveFranchises (single location to multiple locations)Healthcare/MedicalHospitality (hotel chains and luxury resorts)Law/Legal servicesReal EstateConstructionManufacturingE-Commerce - Big Commerce, Woocommerce,

Trained and coached both sons!Troy plays defense OJHL Milton Icehawks 8/3/13WSHL Casper Coyotes 8/12/14U of M Dearborn 7/15/15Jake a power center is @ Salem HS VarsityVarsity Center @ Plymouth Salem

Created the Rewards and Loyalty Program for Get Healthy! Michigan http://www.gethealthyrewards.com Developing retention and loyalty-related marketing programs for the company's brand.Increase qualified foot traffic and conversion rates.Design the customer contact and marketing segmentation strategies to drive brand loyalty, customer engagement and retention.* The company’s expert loyalty expert. Develop and track the tools and metrics to manage the frequency, offers and sequencing of all loyalty campaigns to ensure its achieving desired performance results.* Support cross functional partners in the development of product and sales planning to ensure the customer loyalty are integrated with business objectives, strategies and sales planning.* Coordinate with internal partners (marketing, ecommerce, merchandising, planning and store operations) and external partners (rewards, database and email providers) to successfully launch, manage and grow the customer loyalty program. Leads SEO and SEM efforts and projects for all clients. Responsible for measuring SEO success- Implementation of SEO and Social Media Strategies- Link Generation / seeding strategies through social media channels- Keyword Trending via Social Media medium- Campaign keyword targets and suggestions via natural and paid search- Program development strategies, link building monitoring digital campaigns and analysis for clients. Google Analytics, Raven, WebCeo,

Clients: VBKsports, Hitch House USA, Snowmobileguys.rocks, VisitSmokies.org, 800Poconos, Pet Supplies Plus• Work with clients to provide web analytics stats, Search Engine Optimization project management, web development, email advertising campaigns, and S E Optimization.• Generate detailed weekly and monthly SEO reports for clients using Web Position Gold and Google Analytics. SEO strategies that target pet owners and highlight the unique value proposition of your pet store• Analyze existing data from server logs and create statistical analysis to project current search engine traffic patterns.• Provide Search Engine Optimization techniques to produce high rankings for numerous keywords.• Evaluate and test the existing site's content and layout. • Execute Keyword Market Research on targeted market searching habits. • Create competition analysis reports.• Optimize page copy, titles, meta-tags, alt-tags, HTML tags, and descriptions.• Leverage Google-specific site maps and robots.txt files to ensure the crawling of deeply nested pages.• Create web applications design concept by studying and analyzing applications; analyzing target market; applying research regarding user interaction; developing the site's visual style; developing and evaluating alternative solutions. • Confirm web applications design concept by preparing storyboards and illustrations; constructing and evaluating prototypes; defining standards.• Construct web applications by designing and building interaction; determining screen layouts, style, color palettes, action, audio, and graphics (example: http://www.snowmobileguys.rocks, largest snowmobiling resource online with 3,500 daily visitors).

• Helping clients define web channel goals and key drivers for Fordvehicles.com. Using 4D PM process• Identifying how page design, content, site navigation/taxonomy, landing page design, page copy, customer experience etc. impact site performance and key performance indicators.• Collaborate with usability experts, IA specialists, designers, developers and site analysts to recommend solutions to the problems identified. Maintenance Release Planning• Metrics Monitoring, Communications (process)• LESSONS LEARNED MEETING (process)• OPTIMIZATION (process)• DISCOVERY DESIGN DEVELOPMENT DEPLOYMENT• Define A/B and multivariate test scenarios and success metrics. • Managing virtual team members to complete assigned projects on time and within budget.• Coordinate with developer teams to ensure set-up of test provides accurate output data.

Responsible for for the coordination of cell tower antennae modifications. Including azimuth and rad changes, also swapping out different mhz models. Using local contractors to document the changes and red line all changes and submit close out packages. Carrier Adds, EVDO, etc Coordinated roof top sets crane rentals

Project management, Coordinate construction build out of the Detroit wireless market. Responsible for tracking structural modifications to cell towers, coordinating and scheduling of contractors to perform modifications and provide engineered inspections along with closeout documentation and photographs to be archived and sent to the tower owners. Created project timelines for contractors that included budget control, status reporting, contractor/project team coordination for contractor job assignments and workloads. Coordinated and scheduled Cranes to perform roof top construction for civil and tower construction.Primary internal office contact for providing help and resolve for field engineer logistic issues. Provided multiple reports for construction complete and in progress.

• Direct day to day operations of 3 business units and manage up to 10 technical and support personnel • Broad scope of responsibility includes Integration of creative web solutions, strategic business and market planning, business development, project management, customer relations management and sales forecasting.• Control operating and capital budget. Direct all price and contract negotiations with clients and vendors• Achieved 80% win rate on all quotes by addressing customer business and technical requirements.• Responsible for deploying the first VOIP solution across LAN/WAN into Automotive dealership, Reducing local and long distance charges by 50%.• Increased billable hours (utilization) from 60% to 80% and reduced project cycle times 20%.• Reduced operating expenses 20% and administrative costs 10% in 1 year.

Manage all IT functions, real-time network of 100+ on- and off-site users, and $450K+ in capital equipment. Responsible for monitoring major database upgrade project and external vendor activities.Create and identified project timelines and process control mechanisms to ensure accurate and profitable project deliverables.Defined client needs running Destiny application, proposed system features, developed project estimates for new business, developed and communicated systems requirements, developed and maintained project plans.Leadership role for Custom Web application (D2000) project using Java Serve lets, Oracle, HTML, and JavaScript.Responsible for Scoping document used in building current browser based Call Center, Internet Inquiry and Extranet application used in 4 different states, from User/Business use case scenarios.

Catapulted revenue from $100k to $1.8 million annually within 4 years.Supported/defined client needs, proposed system features, developed project estimates for new business, developed and communicated systems requirements, developed and maintained project plans, established/maintained technical support/direction, organized/managed programming workloads, developed and maintained department budgets, reported status to executive management.Windows NT-UNIX Administrator:Domain, FTP, Telnet, account administration, mail, accounts, SSL, E-Comm. planning and new server technology. Interfaced with internal customers to prioritize requests, developed project plans, requirements, database design, user interfaces (prototypes), program specifications, tested plans and documentation.Participated in committees representing major departments to facilitate continuous improvement, transfer of knowledge and standards.On call as the PC and server support for over 35 employees, e.g. met with individuals on a departmental basis and determined the exact requested enhancements and/or system changes and provided solutions to these requests, also included administrating database sites.

Cad designer that took engineers field notes and drawing and converted them into cad maps using ETAK street data.